Latest News

Back to Latest News back

 

TryBooking boosts value to event organisers with new hand-back ticket feature

February 23, 2017

Australia’s largest self-serve booking platform TryBooking has today released a new ‘hand back tickets’ feature that will allow event organisers to accept ticket returns on free events.

The capability is an Australian-first for online ticketing systems and is designed to improve the process of organising events for both industry professionals and patrons, by allowing them to better project event attendance numbers.

Explaining that the new feature would ease stress around organising events and allow organisers to offer attendees more value, TryBooking Chief Executive Jeff McAlister stated “free events are great vehicles for connecting with people, whether it be for business or leisure reasons, however they’re also difficult to organise because without monetary commitment, there is a higher likelihood of non-attendance.

“In fact around 30- 40% of free tickets go unused, so event organisers will often be left which headaches, especially when it comes to seating, catering and safety requirements.”

“Our users have told us they would like clearer insight into attendance, so to combat this common problem, we’ve invested in building out TryBooking’s tech capabilities to offer a superior platform.”

The hand-back ticket feature allows any guest who books one or more tickets for a free event, to return their tickets back into the pool if they change their mind or cannot attend the event.

This provides other people with the opportunity to claim the tickets for themselves and is particularly useful for events which are reaching capacity.

McAlister added “TryBooking is the platform of choice for thousands of schools, charities, sporting clubs and not-for-profit organisations, so gaining an accurate gauge of attendee numbers means funds can be better allocated, less money is wasted and more support can be given to those in need.

“Our new feature aims to minimise the waste of free tickets, boost attendance rates for all free events, track your capacity more accurately and most importantly, make life easier for our users.”

The feature will be beneficial to a broad scope of event organisers from parent associations to large scale venues such as The Wheeler Centre in Melbourne.

Explaining The Wheeler Centre use of the feature, Ticketing Coordinator Claire Flynn stated “The Wheeler Centre has over 230 events per year and more than 70% are free. We have a respectful audience who advise us by email when they can no longer attend so that others can. Last year approximately 10% of our bookings over 150 free events were refunded. As such, there is a considerable administrative effort to communicate with our patrons and manually refund bookings on their behalf.

“The Wheeler Centre asked Trybooking to create functionality that would enable patrons to cancel their own bookings to free events online and in real time. It was important to us that patrons could also make partial cancellations for bookings made.

“The free ticket return feature will offer Wheeler Centre patrons an easy, simple and automated way to notify us that they can no longer attend whilst simultaneously allowing other patrons to book. We are looking forward to using this new feature in our next season release and monitoring the impact on both attendance rates and in reducing administration.”

Founded in 2008 by Australian husband and wife duo Grant and Delma Dunoon, TryBooking is Australia’s largest self-serve ticketing platform.

For more information go to www.trybooking.com

Image: The Wheeler Centre, Melbourne.

10th March 2016 - ARTS LEADER LYNCH LABELS FEDERAL GOVERNMENT’S ARTS POLICY AS A DISGRACE

17th March 2011 - NATIONAL FORUM CONSIDERS FUTURE OF AUSTRALIAN DANCE

Share your news. If you have industry news that you’d like us to include in Australasian Leisure Management, or if you have any ideas of new industry topics that you’d like us to focus on, then please just contact us at leisure@ausleisure.com.au with details. We rely on industry contributions, and remember, our content is not paid for advertorial.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

FitPod (iQniter)

FitPod is the distributor of iQniter Cardio Training – Powered by Suunto. Started in July 2013, FitPod has establish itself as a premium, service orientated business with a passion for…

read more

Fitness / Recreation / Technology / Wellness

 
 

Ufoodi Food Agency

Ufoodi is a unique bespoke strategic food agency consultancy that works with independent food and beverage, hospitality operators that recognize the importance of an independent health check on…

read more

Consultants / Hospitality / Retail / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business