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TryBooking boosts value to event organisers with new hand-back ticket feature

February 23, 2017

Australia’s largest self-serve booking platform TryBooking has today released a new ‘hand back tickets’ feature that will allow event organisers to accept ticket returns on free events.

The capability is an Australian-first for online ticketing systems and is designed to improve the process of organising events for both industry professionals and patrons, by allowing them to better project event attendance numbers.

Explaining that the new feature would ease stress around organising events and allow organisers to offer attendees more value, TryBooking Chief Executive Jeff McAlister stated “free events are great vehicles for connecting with people, whether it be for business or leisure reasons, however they’re also difficult to organise because without monetary commitment, there is a higher likelihood of non-attendance.

“In fact around 30- 40% of free tickets go unused, so event organisers will often be left which headaches, especially when it comes to seating, catering and safety requirements.”

“Our users have told us they would like clearer insight into attendance, so to combat this common problem, we’ve invested in building out TryBooking’s tech capabilities to offer a superior platform.”

The hand-back ticket feature allows any guest who books one or more tickets for a free event, to return their tickets back into the pool if they change their mind or cannot attend the event.

This provides other people with the opportunity to claim the tickets for themselves and is particularly useful for events which are reaching capacity.

McAlister added “TryBooking is the platform of choice for thousands of schools, charities, sporting clubs and not-for-profit organisations, so gaining an accurate gauge of attendee numbers means funds can be better allocated, less money is wasted and more support can be given to those in need.

“Our new feature aims to minimise the waste of free tickets, boost attendance rates for all free events, track your capacity more accurately and most importantly, make life easier for our users.”

The feature will be beneficial to a broad scope of event organisers from parent associations to large scale venues such as The Wheeler Centre in Melbourne.

Explaining The Wheeler Centre use of the feature, Ticketing Coordinator Claire Flynn stated “The Wheeler Centre has over 230 events per year and more than 70% are free. We have a respectful audience who advise us by email when they can no longer attend so that others can. Last year approximately 10% of our bookings over 150 free events were refunded. As such, there is a considerable administrative effort to communicate with our patrons and manually refund bookings on their behalf.

“The Wheeler Centre asked Trybooking to create functionality that would enable patrons to cancel their own bookings to free events online and in real time. It was important to us that patrons could also make partial cancellations for bookings made.

“The free ticket return feature will offer Wheeler Centre patrons an easy, simple and automated way to notify us that they can no longer attend whilst simultaneously allowing other patrons to book. We are looking forward to using this new feature in our next season release and monitoring the impact on both attendance rates and in reducing administration.”

Founded in 2008 by Australian husband and wife duo Grant and Delma Dunoon, TryBooking is Australia’s largest self-serve ticketing platform.

For more information go to

Image: The Wheeler Centre, Melbourne.



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