Latest News

Back to Latest News back

 

TRENZ 2018 set to entice international tourism buyers

TRENZ 2018 set to entice international tourism buyers
March 26, 2018

Booming international interest in New Zealand is attracting more overseas travel marketers to TRENZ, the premier annual business event for New Zealand’s $36 billion tourism industry.

To be held in Dunedin from 7th to 10th May, TRENZ 2018 will be attended by 387 buyers, up from 377 last year. Buyers from major visitor markets like China, Australia and the United States will be joined by representatives from emerging markets like Brazil and the Philippines.

Chris Roberts, Chief Executive of Tourism Industry Aotearoa (TIA), which manages TRENZ, explains “these are the big behind-the-scenes players who shape how international visitors experience New Zealand.

“The Buyers will be going to Dunedin to negotiate contracts for the coming year and meet with 314 of New Zealand’s leading tourism operators who will showcase their products and services at TRENZ.

“In addition to reconnecting with well-established tourism operators with whom they may have worked in the past, buyers will be keen to discover new experiences they can sell to consumers in their home markets.”

Roberts says that demand for spots at TRENZ has been extremely high and the event is almost at capacity, adding “that high interest reflects the dynamism of New Zealand’s tourism industry. International and domestic visitor spending is at record levels, worth $36 billion over the year ending March 2017, and the industry is well on track to achieve its Tourism 2025 aspirational goal of $41 billion in annual revenue.

“However, there is still more to be done to attract high value visitors, who come at different times of the year and visit a variety of places in New Zealand. TRENZ is a unique showcase for everything New Zealand has to offer.”

Roberts thanked TRENZ Premier Sponsor Air New Zealand for flying the majority of buyers from around the world to attend the event.

Air New Zealand Chief Executive Officer Christopher Luxon says it’s fantastic to have buyers from right around the globe attend this year’s TRENZ.

Luxon stated “this premier annual event is incredibly important in highlighting New Zealand’s diverse range of attractions to an influential network of international trade and media.

“It’s exciting our tourism industry is thriving and we are passionate about building demand for premium experiences, as well as ensuring the whole of New Zealand gets to see the economic benefits of tourism to ensure its growth is sustainable into the future.”

Over the four-day event, buyers and sellers will have a total of 30,000 15-minutebusiness ‘speed dating’ meetings.

Roberts concludes “buyers tell us that TRENZ is the most important New Zealand tourism product purchasing activity they undertake.

“The deals they make and relationships they build at this year’s event will generate tens of millions of dollars’ worth of new tourism business for the New Zealand economy, benefiting communities across the country.”

TRENZ 2018 will be the first time the event is being held in Dunedin and is being backed by Enterprise Dunedin. 

Click here for event details in the Australasian Leisure Management industry Calendar.

Lower image: St Clair Beach, Dunedin.

14th February 2018 - CINZ ANNOUNCES 2018 MENTORSHIP PROGRAMME 

11th September 2017 - CINZ AND TOURISM NEW ZEALAND TO EXPAND COLLABORATION TO GROW BUSINESS EVENTS 

17th July 2017 - SKILLS SHORTAGE REACHING CRISIS LEVELS IN NEW ZEALAND’S SERVICE INDUSTRY

5th June 2017 - BRIGHT FUTURE FOR NEW ZEALAND BUSINESS EVENTS

10th May 2017 - ACTIONS TO SUPERCHARGE FUTURE SUCCESS OF NEW ZEALAND TOURISM 

4th May 2017 - AUCKLAND TO HOST TOURISM ACTIVITY EXTRAVAGANZA FOR TRENZ DELEGATES

2nd May 2017 - AIME ATTRACTED LARGE NUMBER OF NEW BUYERS IN 2017

22nd February 2017 - CHRISTCHURCH’S REGENERATION SHOWCASED AT AIME 2017

31st January 2017 - TOURISM INDUSTRY AIMS TO MAINTAIN RECORD GROWTH

19th January 2017 - STRESSES SHOW AS NEW ZEALAND TOURISM THRIVES

17th December 2016 - NEW TOOL TO GROW DOMESTIC TOURISM

31st October 2016 - NEW SELLER PACKAGES FOR TRENZ 2017


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe. 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Myzone

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

AIS Water

AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…

read more

Aquatics / Safety / Technology

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business