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TRENZ 2018 set to entice international tourism buyers

TRENZ 2018 set to entice international tourism buyers
March 26, 2018

Booming international interest in New Zealand is attracting more overseas travel marketers to TRENZ, the premier annual business event for New Zealand’s $36 billion tourism industry.

To be held in Dunedin from 7th to 10th May, TRENZ 2018 will be attended by 387 buyers, up from 377 last year. Buyers from major visitor markets like China, Australia and the United States will be joined by representatives from emerging markets like Brazil and the Philippines.

Chris Roberts, Chief Executive of Tourism Industry Aotearoa (TIA), which manages TRENZ, explains “these are the big behind-the-scenes players who shape how international visitors experience New Zealand.

“The Buyers will be going to Dunedin to negotiate contracts for the coming year and meet with 314 of New Zealand’s leading tourism operators who will showcase their products and services at TRENZ.

“In addition to reconnecting with well-established tourism operators with whom they may have worked in the past, buyers will be keen to discover new experiences they can sell to consumers in their home markets.”

Roberts says that demand for spots at TRENZ has been extremely high and the event is almost at capacity, adding “that high interest reflects the dynamism of New Zealand’s tourism industry. International and domestic visitor spending is at record levels, worth $36 billion over the year ending March 2017, and the industry is well on track to achieve its Tourism 2025 aspirational goal of $41 billion in annual revenue.

“However, there is still more to be done to attract high value visitors, who come at different times of the year and visit a variety of places in New Zealand. TRENZ is a unique showcase for everything New Zealand has to offer.”

Roberts thanked TRENZ Premier Sponsor Air New Zealand for flying the majority of buyers from around the world to attend the event.

Air New Zealand Chief Executive Officer Christopher Luxon says it’s fantastic to have buyers from right around the globe attend this year’s TRENZ.

Luxon stated “this premier annual event is incredibly important in highlighting New Zealand’s diverse range of attractions to an influential network of international trade and media.

“It’s exciting our tourism industry is thriving and we are passionate about building demand for premium experiences, as well as ensuring the whole of New Zealand gets to see the economic benefits of tourism to ensure its growth is sustainable into the future.”

Over the four-day event, buyers and sellers will have a total of 30,000 15-minutebusiness ‘speed dating’ meetings.

Roberts concludes “buyers tell us that TRENZ is the most important New Zealand tourism product purchasing activity they undertake.

“The deals they make and relationships they build at this year’s event will generate tens of millions of dollars’ worth of new tourism business for the New Zealand economy, benefiting communities across the country.”

TRENZ 2018 will be the first time the event is being held in Dunedin and is being backed by Enterprise Dunedin. 

Click here for event details in the Australasian Leisure Management industry Calendar.

Lower image: St Clair Beach, Dunedin.

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10th May 2017 - ACTIONS TO SUPERCHARGE FUTURE SUCCESS OF NEW ZEALAND TOURISM 

4th May 2017 - AUCKLAND TO HOST TOURISM ACTIVITY EXTRAVAGANZA FOR TRENZ DELEGATES

2nd May 2017 - AIME ATTRACTED LARGE NUMBER OF NEW BUYERS IN 2017

22nd February 2017 - CHRISTCHURCH’S REGENERATION SHOWCASED AT AIME 2017

31st January 2017 - TOURISM INDUSTRY AIMS TO MAINTAIN RECORD GROWTH

19th January 2017 - STRESSES SHOW AS NEW ZEALAND TOURISM THRIVES

17th December 2016 - NEW TOOL TO GROW DOMESTIC TOURISM

31st October 2016 - NEW SELLER PACKAGES FOR TRENZ 2017


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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