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Torrens University sports management programs aim to equip professional workforce

Torrens University sports management programs aim to equip professional workforce
April 18, 2016

With the global growth of the sport industry, Torrens University Australia has highlighted how its Sports Management programs address industry needs, covering aspects including management and operation of sports venues, entrepreneurship, sustainability and social responsibility in sport and sports marketing to equip graduates with the knowhow to boost their employability.

The Adelaide-based private university cites the scale of this year’s Rio de Janeiro Olympic Games, with 10,500 athletes from 206 countries competing, 7.5 million tickets available, 6,500 direct local employees and more than 100,000 volunteers and outsourced staff as one example that demonstrates the scale of the global sporting industry, and the professional workforce that supports it.

Gregory Harper, Pro Vice Chancellor, Business and Entrepreneurship, Torrens University Australia explains from local sporting clubs through to elite level teams and individual competitors, high-level sporting success starts off the field, beyond the pitch and outside the stadium with strong sports management.

“From visionary leadership to identifying and nurturing potential, building community support, brokering broadcast deals and securing sponsorships, the demands on today’s sports management personnel are enormous and constantly evolving.

“The global sports industry is currently estimated to be worth approximately US$145 billion, with annual compound growth of around 3.7%. In Australia alone, the industry is worth over $15.5 billion – a figure expected to increase by another $2 billion over the next five years.

“As a result of this ongoing growth, and the cultural and economic influence of sport increasingly crossing global boundaries, the industry now more than ever requires qualified professionals with sports-focused expertise in business, management, finance and communications to drive the commercial side of the industry’s performance.”

To meet this growth in demand in Australia and internationally, Torrens University Australia offers two specialist Sports Management programs including a Bachelor of Business (Sports Management), and a Master of Business Administration (MBA) in Sports Management – the latter of which is delivered in conjunction with the Real Madrid Graduate School and sees students graduate with a joint degree from both institutions.

The Real Madrid Graduate School is a collaboration between Universidad Europea de Madrid and the iconic Real Madrid Football Club, which has established itself as one of the world’s top 10 Sports Management MBA programs[iv]. Students enrolled in the program will spend two weeks at Real Madrid Graduate School gaining hands-on experience at an elite level at the famous football club in an authentic example of Torrens University’s focus on ‘learning through doing’.

Harper adds “we are a nation obsessed with sport and we are one of the world’s top 10 performers when it comes to competitive sports and sports success.

“To ensure the future success of the industry and drive forward Australia’s strength in sport, we need industry innovators – just as we do in all fields of business.”

Torrens University Australia’s Sports Management programs include flexible, online delivery options help professionals, club administrators and even sports players to juggle study with their busy work and lifestyles.

Established in 2012, Torrens University is Australia's third private university. It is part of the Laureate International Universities network of more that than 80 higher-education institutions owned and operated by Laureate Education, of Baltimore, Maryland, in the United States.

For more information go to www.torrens.edu.au/courses/sports-management

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