76645

Technogym’s new Checkup assessment station - which uses AI to personalise training programs in order to create more effective workouts - is ready for roll out in fitness and wellness facilities across Australia.

The AI-based system scans body composition, balance, mobility and cognitive abilities, as well as analysing strength from workouts on resistance equipment within the Technogym Ecosystem, with data combined to create a Wellness Age metric.

Technogym Coach then prescribes a set of training protocols before following the training evolution of each individual, enabling operators to create a clustering of club users - based on workout preferences, habits and patterns - which can inform interventions to boost retention, challenges, promotions while also creating upselling opportunities.

Technogym Ecosystem is an open platform that integrates software applications, fitness equipment, payment methods and members’ consumer apps and wearables to provide a seamless experience for club members.

Founded by Nerio Alessandri 41 years ago, Technogym has been consistently innovative, being the first company to launch software, then TV screens on equipment, the first internet connected equipment, the first cloud platform and the first equipment to feature live and on-demand video workouts via its equipment and app.

Explaining the Technogym Ecosystem, Alessandri, Technogym’s founder and Chief Executive, advised that it “allows end-users to live a frictionless experience fully personalised on their goals, passions and aspirations and operators to manage their business, improve the customer journey and its personalisation, while accelerating attraction, retention, and secondary spend.

“This allows end-users to live a frictionless experience fully personalised on their goals, passions and aspirations and operators to manage their business, improve the customer journey and its personalisation, while accelerating attraction, retention, and secondary spend.”

Technogym data reveals that the ecosystem works to improve members’ experiences increasing ROI through increased retention up 20%), upselling and secondary spend (up 100%). Moreover, the AI-based Technogym Ecosystem Coach adjusts training programs to enhance engagement and maximise results and supports marketing efforts through advanced profiling, allowing operators to run more successful loyalty campaigns.

Checkup - native to Technogym Ecosystem and launching at IHRSA 2024 - is the latest access point to the Technogym Ecosystem. Using its artificial intelligence, users can start their personalised, targeted training programs based on their individual physical and functional parameters, track their improvements along the way, and get adapted training protocols over time.

Related Articles

25th September 2024 - Evolt raises $20 million in new capital to drive international expansion

21st August 2024 - Technogym spotlights its contribution to 2024 Paris Olympics and Paralympics as official fitness equipment supplier

9th July 2024 - Technogym advises of Kinomap integration for immersive experiences

21st June 2024 - Technogym launches campaign to inspire for a healthier world

14th March 2024 - Technogym’s Let’s Move For a Better World campaign returns for 2024

6th March 2024 - The Concierge secures Technogym Australia PR and Events account

21st February 2024 - Cristian Ferrarese named Managing Director at Technogym Australia

14th February 2024 - Technogym helps SIRO One Za’abeel become Dubai’s first fitness and wellness hotel

2nd February 2024 - Versatile functional strength training solution launched by Technogym

22nd January 2024 - Technogym’s new Skillup range offers cardio and power for upper body training

18th January 2024 - Technogym links with Tennis Australia as Australian Open fitness equipment sponsor

4th December 2023 - Saudi Arabia’s NEOM invests in Technogym

28th November 2023 - Technogym founder Nerio Alessandri continues to drive Exercise as Medicine and wellness economy initiatives

26th October 2023 - Technogym releases touch and train gym display

8th May 2023 - Xplor announces compatibility with Technogym ecosystem

17th April 2023 - Technogym adapts Mywellness ecosystem to integrate with equipment from other manufacturers

15th March 2023 - Technogym launches global Let’s Move For a Better World campaign in Sydney

23rd September 2022 - Technogym’s latest connected equipment offers personalised cardio training experiences

17th June 2022 - Technogym introduces new Biostrength strength training range

9th November 2021 - Technogym moves forward with design innovations

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.