Latest News

Back to Latest News back

 

Survey shows how event organisers can bounce back from the Coronavirus impact

Survey shows how event organisers can bounce back from the Coronavirus impact
March 23, 2020

A just completed survey of event managers is revealing the kind of support Australian events and festivals believe they will need to survive the cancellation or postponement of their events as required by the ban on public gatherings designed to halt the spread of Coronavirus.

Conducted last week, the survey shows that half of event organisers (57%) believe a Government support package for the sector would be the most realistic solution to assist their event to bounce back after the COVID-19 crisis.

The survey also shows that while only 5% of event organisers predict their event will go bankrupt and be lost forever, a further 30% are unsure how their events will survive.

The survey, run jointly by regional tourism consultancy TIlma Group and event management trainer rEVENTS Academy, was conducted among event organisers who host events of fewer than 5,000 attendees in a regional or rural community.

As of 5pm on Sunday 22nd March, 95 Australian event managers had completed the survey.

Further findings from the survey show that 36% of respondents have cancelled their 2020 event or postponed until 2021, while 20% will postpone their event to later in 2020.

28% are waiting for further information before deciding their course of action.  

Only half of respondents (55%) predict their event will find a way to survive and bounce back in 2021.

70% will lose up to $100,000 by cancelling or postponing their event. 22% will lose up to $500,000, and 5% will lose up to $1 million, with a couple of events losing several million dollars.  

Commenting on the issues that events face, a spokesperson for the TIlma Group advised that with significant costs being incurred prior to events being held, “depending on what stage event planning is up to, events could have spent the majority of their budget without yet earning any revenue.”

Tilma Group advised that even for events who purchased event cancellation insurance, they will not receive any compensation because pandemics are not covered by insurance.

Further to the loss to events directly is the economic loss to the regional host communities on top of the impact of bushfires and severe drought when they particularly need the economic and social stimulus that events provide. 63% of survey respondents estimate their community will lose up to $1 million in economic benefit from the loss of their event, while 29% estimate up to $5 million. One event manager estimates up to $13 million will be lost by communities across the Outback region their attendees travel through.  

39% of respondents will refund pre-purchased tickets in order to look after their customers and protect their reputation, despite the lack of clarity around refund legalities.  

With half of event organisers backing a Government support package for the sector, while 28% believe a combination of Government support and widespread support from ticketholders such as ticketholders holding onto their tickets until the event is next held would allow them to bounce back in 2021.  

Image: Performance at the Shepparton Festival.

Related Articles

23rd March 2020 - Industry conferences cancelled, postponed and rescheduled

21st March 2020 - Australian music industry launches SOS campaign

21st March 2020 - One million jobs a day being lost due to Coronavirus pandemic

20th March 2020 - LPA concerned over Government’s inaction in helping cultural sector survive Coronavirus crisis

20th March 2020 - Stakeholders seek Government stimulus support for privately operated sports centres

20th March 2020 - Risk management leader sees the Coronavirus crisis as a unique test of resilience

20th March 2020 - Arts Ministers meeting fails to deliver support package as Australia faces ‘devastating cultural recession’

19th March 2020 - More local governments close facilities and halt events

18th March 2020 - Australian Prime Minister Scott Morrison halts international travel and bans indoor gatherings of over 100

13th March 2020 - Non-essential gatherings of more than 500 people effectively banned across Australia

20th February 2020 - Report shows chronic skills shortage in the events industry

6th February 2020 - UN launches international program to enhance security of major sporting events

12th January 2020 - New International Standard to help cities manage big events

9th December 2019 - Ernst & Young study confirms value of major events to Victorian economy

20th November 2019 - Major Events Gold Coast names inaugural Chief Executive

28th October 2019 - Otium Planning Group and Parkdale Amber combine to deliver events strategy partnership

17th October 2019 - Ban on large events in Sydney’s Hyde Park leaves organisers searching for new venues

14th October 2019 - Major events contribute $99.3 million to Geelong economy


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

HIB Insurance Brokers Pty Ltd

HIB Insurance Brokers - Experts in Leisure and Amusement Insurance With over 20 years specialising in the Amusement and Leisure industries, we have the experience to understand your operations and…

read more

Attractions / Entertainment / Insurance / Recreation / Safety

 
 
 

24/7 Software

The world's greatest properties run on 24/7 Software Whether at commercial properties, corporate facilities, sports arenas, or public entertainment venues, we're proud to lead the way in…

read more

Entertainment / Security / Sport / Technology / Venues

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Ticketworx Pty Ltd

Ticketworx (formerly House of Tickets) is Australia and New Zealand’s foremost ticket specialist servicing some 2,700 clients and producing in excess of 30 million per tickets per annum.…

read more

Entertainment / Events / Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business