AusLeisure

Key players from across the events industry have come together to form a powerful line up of Workshops for the upcoming Australian Event Symposium, demonstrating a clear sense of how strongly industry leaders value continuing education and innovation.

To be held on 21st November in tandem with the Australian Event Awards, this year’s Symposium will be entirely in workshop format, meaning that attendees will have direct, collaborative contact with events experts and be co-creators in an education experience that is directly applicable to each delegate’s work in events.

The Symposium Workshops are designed to address skills-development in areas identified as being in-demand for the evolving event landscape.

Alana Hay, founder of Milestone Creative Australia, who is leading a workshop on building sustainable marketing strategies for events, explains “the event marketing landscape has changed considerably, especially over the last 10 years and it's important that marketing engages, excites and educates - rather than a quick sell.

“We have developed a winning approach to event marketing and we'll be sharing our strategy for the first time at the Symposium.”

Steve Fontanot of Havas/The Blvd, who will be exploring how to create bountiful relationships that serve business needs, and drive success in bids, pitches, or sales, adds “a significant contributor to effective business strategy is human connection, which we shouldn’t risk neglecting at the hands of technology.”

Those in positions leading teams, driving events, or with an operation focus will be well-served with workshops on nurturing stakeholders towards best outcomes, with Hailey Mason of Sorted Events, whilst Vickii Cotter is focussing on maintaining best-practice in detailed, thorough, outcome-oriented project management.

Jon Corbishley FSIA, in-demand risk, safety and security expert, will explore the reality of keeping events safe and minimising risk, standing behind the industry’s need to stay up to date with best practice, particularly in this quickly developing area.

For anyone who wants to disrupt their everyday regularity and inspire something extraordinary in their work, the team at Imagination Australia - who have won four Australian Event Awards in the last two years alone - are leading a workshop on creativity and event reinvention.

Many of those running workshops at the Symposium are also judges of the prestigious Australian Event Awards. These judges, including Vickii Cotter (Visabel), Heath Campanaro (Imagination Australia), Steve Fontanot (The Blvd (Red Agency Group)/Havas Brand Experience), generously bring the knowledge, expertise and insight they contribute to the Awards program to the table in this educational context.

Ian Steigrad, Managing Director of the Awards and Symposium, concludes “it’s a great community of people who believe in innovation and constant improvement of our work and our industry. It’s quite outstanding that people of this calibre are coming together to share what they know to move the skills and capabilities of our industry forward.”

The Australian Event Symposium is being held at Novotel Twin Waters on the Sunshine Coast on Wednesday 21st November.

Click here for event information in the Australasian Leisure Management industry Calendar.

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20th April 2017 - Local Tickets gets behind the Australian Event Awards as categories and criteria launched for 2017

23rd September 2016 - Sydney Showground wins at the Australian Event Awards

14th July 2016 - Vivid Sydney’s Creative Director joins the Australian Event Symposium

31st May 2016 - Australian Event Awards moves to the Sunshine Coast

12th November 2015 - ANZ Stadium among Top Four finalists at Australian Event Awards

26th May 2015 - Australian Event Awards open for entries

25th September 2014 - Australian Event Awards finalists announced

18th May 2013 - Australian Event Awards looks for a new home

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