AusLeisure

US-based American Wave Machines (AWM) Inc., an innovator in artificial wave/surf technology and Polin Waterparks and Pool Systems of Turkey, a world leader in design, production and installation of waterparks, have formed a strategic alliance to drive new growth opportunities.

As of August 2010, Polin Waterparks and Pool Systems became a global distributor for AWM outside the USA, the distribution agreement between the two companies being described as a "natural fit" to serve the growing demand in the aquatic industry.

Through this alliance, AWM and Polin also have a manufacturing agreement, with Polin producing the fiberglass parts of the product. This arrangement will allow AWM and Polin to deliver 'SurfStream' artificial wave technology with competitive pricing and fast turnaround, also improving service and expanding product offerings for AWM and Polin customers.

In a statement, the companies explains âthis alliance will enable both companies to share best practices in lean manufacturing, quality systems, and product development. Furthermore, the agreement will position AWM and Polin to capture market share in new regions and industries looking to integrate high-quality, advanced technology, unique artificial wave/surf products into their facilities.

"AWM and Polin are working together to assist customers with the development of dedicated surf parks and surf zones within waterparks and resorts.

"Surf zones create areas of extreme sports activities that serve as an anchor attraction for a park and expand its demographic appeal.

"The combination of AWM's unique technology with Polin's unmatched business and technological expertise in composites manufacturing and strong partner network across the globe will bring added value to our partners and customers."

AWM develops artificial wave technology for applications in the aquatics, amusement, and resort industries. Its patented SurfStream®, the world's first standing wave machine, is a technology breakthrough that delivers authentic surf and wave riding capabilities. The company also offers PerfectSwell wave generators for wave pools and custom surf pool design and equipment for large surf pools. For more information, visit www.surfstream.com.

Polin Waterparks and Pool Systems Co. was founded in Istanbul, Turkey, in 1976 and has become one of the leading companies in the design, manufacturing and installation of waterparks and waterslides. For more information go to www.polin.com.tr

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