HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…read more
Sculpture at Scenic World boosts Blue Mountains visitor economy
Scenic World’s annual art exhibition, Sculpture at Scenic World, has enhanced its position as one of Australia’s premier regional outdoor art exhibitions, attracting record visitor numbers to the Blue Mountains in a welcome boost for the NSW visitor economy.
Drawing to a close on 12th May, the four-week exhibition brought visitors from around the world to the Blue Mountains for day trips and overnight stays to experience the artworks set among the ancient rainforest.
Being held for its eighth year running, the exhibition experienced an increase in visitor numbers of more than 6% on the previous year, with domestic visitation a stand out - with impressive gains from Victoria and Queensland, which increased by 133% and 83% respectively.
Visitor numbers from the ACT also jumped 24% during the exhibition as visitors from the nation’s capital travelled to the Blue Mountains region.
International visitation from Hong Kong, China, the UK and the US also increased significantly during the exhibition, up 132%, 45%, 36% and 19% respectively.
Sculpture at Scenic World was one of the main reasons which prompted more than 43% of survey respondents to visit the Blue Mountains between 12th April and 12th May, while 44% of respondents experienced the exhibition as part of an overnight stay in the region.
Explaining that the results highlighted the exhibition’s proven success in attracting visitors to the Blue Mountains for day trips and overnight stays, Scenic World’s Chief Experience Officer, Amanda Byrne, stated “sculpture at Scenic World provides a compelling reason to visit the Blue Mountains, but the benefits extend far and wide, delivering significant economic benefits for our region while increasing destination awareness and visitors’ intention to travel.”
Recognised as a major tourism event under Destination NSW’s Flagship Event Fund, Sculpture at Scenic World also provides a valuable contribution to the Blue Mountains’ creative industries which employs 8% of the local population, almost twice the NSW average.
In line with previous years, visitors took to social media to share their experiences, with more than 500 guests entering Scenic World’s #ScenicSculpture competition to go in the running to win an Apple Watch Series 4.
Sculpture at Scenic World images courtesy of Scenic World.
4th December 2018 - Round two Funding applications now open for events in regional NSW
2nd November 2018 - Scenic World opens ‘Dinosaur Valley’ experience
20th August 2017 - Scenic World philanthropic program to benefit Blue Mountains community
21st June 2017 - NSW budget invests in arts, events and tourism
24th April 2016 - Record numbers visiting Sculpture at Scenic World
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!