Latest News

Back to Latest News back

 

Sachin Tendulkar and Cristiano Ronaldo combine to launch football entertainment centres

Sachin Tendulkar and Cristiano Ronaldo combine to launch football entertainment centres
January 5, 2016

Smaaash Entertainment, an Indian visitor attractions and sports company part-owned by cricket legend Sachin Tendulkar, has recruited Real Madrid star Cristiano Ronaldo to help establish football-themed entertainment centres in the Middle East.

The company is looking to invest around US$20 million in setting up Smaaash Soccer Centres in Dubai and the Saudi Arabian city of Jeddah – with Ronaldo as the high-profile 'face' of the venture. 

The first two venues are set to open later this year, with further sites being planned across the region. 

According to Indian entrepreneur Shripal Morakhia – who owns Smaaash alongside Tendulkar – the centres will offer guests football-themed virtual reality games and skills challenges. 

Speaking to the Times of India Morakhia stated "the company will launch a 65,000 feet² (6000 metre²) gaming arcade with soccer, cricket and other virtual games in Jeddah, Saudi Arabia, in July and another in Dubai two months later. 

“We have seven soccer challenges through which you can find out what percentage of Ronaldo is in you, but Smaaash is also about the games Ronaldo loves.” 

Tendulkar, who owns 18% of Smaaash, added "I'm very excited about the Smaaash and Cristiano Ronaldo tie-up, both from an India perspective and for football fans worldwide. 

“Football is the number one sport internationally, and is growing at a serious pace in India.” 

Beyond its Smaaash centres in the Middle East, the company plans to open similar venues in India. 

23rd July 2015 - REAL MADRID SCORES EDUCATION DEAL WITH FLEDGLING TORRENS UNIVERSITY

18th February 2015 - DEAL 2015 TO FUNNEL THE MERGER OF RETAIL AND ENTERTAINMENT BUSINESSES

7th July 2014 - SAUDI ARABIA ANNOUNCES PLANS TO BUILD 11 STADIA

12th May 2010 - GO KARTS SET TO BE THE NEXT HOT FEC DEVELOPMENT TREND


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business