Latest News

Back to Latest News back

 

Research shows cricket has Australian sport’s largest social media reach

Research shows cricket has Australian sport’s largest social media reach
April 4, 2017

Newly released research shows that cricket has the largest social media footprint of any Australian sport across the major social media channels - Facebook, Twitter, Instagram and LinkedIn.

The Sport Social Index by Australian sports marketing agency Shunt shows that cricket has a reach of 20 million social media followers – double its nearest rivals in rugby league and Australian rules football.

The Shunt Sport Social Index ranks Australian sport and recreation organisations social media footprint based on their Facebook, Twitter, Instagram and LinkedIn following. The analysis of 1,600 accounts includes each sport’s national governing bodies, their state affiliates, representative teams, national events, championships and franchised teams.

Cricket Australia’s extensive digital presence is built around its Cricket.com.au digital hub with associated social accounts contributing 40% to the sports total footprint. The sport’s state associations also generate a large footprint as do standalone state teams such as the Victorian Bushrangers which has a following in excess of 250,000.

National men’s and women’s (Southern Stars) cricket teams add another 3.5 million to the count. Domestically, the hugely successful Big Bash League and its eight franchises now have a combined footprint in excess of 7.5 million, bringing the entire tally to a whopping 20 million.

With a strong social media presence across most states and territories, the NRL’s total social media footprint touches 2.4 million, while all 16 NRL teams combined account for 60% of the sports total footprint of 10 million. At a representative level, the NSW Blues and Queensland Maroons who contest the showpiece State of Origin series contributes a further 1.75 million to this tally while the men’s national team, Australian Kangaroos, add another 200,000.

Third placed AFL has amassed a social following of more than two million with the state and territories adding another 200,000. AFL clubs contribute a further 6.6 million to its nine million total footprint.

Rounding out the top 10 are tennis and football with 4 million apiece followed by rugby union (1.4 million), basketball (950,000), netball (850,000), high performance sports institutes including the Australia Olympic Committee (700,000) and surfing (385,000). In total 77 different sports, recreation and industry bodies are tracked and listed.

Shunt Managing Director Stu Williams said the annual sports index is a natural progression of the monitoring his company is already doing of the Australian sport and recreation industry on a geographical basis via the 50Mil Project.

Williams explained “50Mil refers to 50 million, the total social media follower count for the 1,600 accounts currently being tracked.

“Every three months we publish a report on the social media state of play in each state and territory as well as the national body. The logical next step for us was to pivot this data and look at each sports total footprint via the index.”

Williams added that the free report had been very well received by the industry and is increasingly being used as a benchmarking tool by sports organisations, stating “the original idea for 50Mil sprung from a question we often asked ourselves about how a particular sports social media following compared to the industry. Whenever our client sports saw what we were working on they instantly saw its potential.

“What’s interesting is everyone we now have a conversation with about 50Mil treats it as an invaluable benchmarking tool amongst their peers rather than competitors.”

For more information go to www.50mil.shunt.com.au/sports-index/

Images: Cricket Australia engages through social media (top) and the Gold Coast Suns app (below).

23rd January 2017 - SOCIAL MEDIA FOOTPRINT OF AUSTRALIAN SPORT EXCEEDS 51 MILLION FOLLOWERS 

15th December 2016 - INAUGURAL LEISURE INDUSTRY COMMUNICATION AND MARKETING AWARDS

24th July 2016 - SWING FIT AIMS TO BOOST FEMALE GOLF PARTICIPATION THROUGH SOCIAL AND WELLNESS ENGAGEMENT 

31st May 2016 - FUTURE OF GOLF PARTICIPATION BASED ON FAN ENGAGEMENT

29th November 2015 - SOCIAL MEDIA IMPACTS MASS PARTICIPATION SPORTING EVENTS

30th October 2015 - FFA ANNOUNCES MAJOR CHANGES IN DIGITAL AND FAN ENGAGEMENT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Supreme Heating

Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…

read more

Aquatics / Environment / Recreation

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…

read more

Fitness / Recreation / Technology / Wellness

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business