Latest News

Back to Latest News back


Rebranded NBL promises improved engagement with fans

Rebranded NBL promises improved engagement with fans
September 1, 2015

The new-look and rebranded National Basketball League (NBL) has pledged to match rival sporting codes in delivering high quality digital content to its fans.

The recent rebranding has also seen the competition adopt the tagline ‘Hard Ball’ – highlighting the athleticism required by the players to perform.

With the NBL having unveiled its new digital strategy, along with a new website and logo, recently appointed NBL General Manager Jeremy Loeliger, a former partner at leading law firm Holding Redlich, said fans can expect a very different digital offering this season.

Loeliger stated "whatever we put out digitally or otherwise is going to be at an absolute premium production value.

“Whatever we put out will be the equivalent of an AFL, NRL or any other sporting code that is at the top of the market.

“We will no longer allow our product to go out to the market in anything less than the very best quality point.

“Who’s streaming it and who’s delivering it remains to be seen, but we’re staking our reputation on the fact the production value will be fantastic.”

Loeliger conceded that the league had been slow to adapt to the digital era, explaining “when Larry (Kestelman) took over and when I met with him, one of the things we spoke about is how the way people consume their sport in Australia now is different “And that the NBL hadn’t adjusted yet to take notice of that demand.

“This is the first step in satisfying that demand and the first part of our digital strategy and it is only going to get better between now and tip-off.”

The NBL’s rebrand is part of Kestelman’s vision to rejuvenate the league – which has now seen Chemist Warehouse join as its first official partner since the league was rebranded in August.

Commenting on the deal, Jeremy Loeliger stated “we are excited to welcome Chemist Warehouse as our official chemist retail partner.”

Chemist Warehouse Chief Operating Officer Mario Tascone praised the work of NBL Executive Director Larry Kestelman and his management team since Kestelman acquired the league in June this year.

Tascone added “basketball is among the most popular sports the world over and certainly one of the highest participation sports among our youth.

“While the NBL competition represents an opportunity for us, the sport broadly stands for those pillars that Chemist Warehouse extols; health and wellbeing borne from an active and balanced lifestyle.”



Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues



SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport



Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues



At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…

read more

Events / Hospitality / Technology / Ticketing / Venues


Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces



BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness



Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation


SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business