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Queensland campaign aims to fill vacant regional tourism jobs

Queensland campaign aims to fill vacant regional tourism jobs
May 20, 2021

With a critical shortage of workers in tourism businesses across regional Queensland, the State Government is today launching a $7.5 million ‘Work in Paradise’ campaign aiming to encourage thousands of workers from across Australia to take a tourism job there.

‘Work in Paradise’ is the latest in a series of campaigns being delivered by the Queensland Government as part of the state's comprehensive plan for economic recovery - supporting tourism operators to rebuild and recover from the impacts of the coronavirus pandemic.

Queensland Premier Annastacia Palaszczuk highlighted “we live in one of the most beautiful places in the world. This campaign will give Queenslanders and other Australians even more reasons to come to work in paradise.

“Thanks to the way Queenslanders have responded to the pandemic, our economy has started to rebuild. But right across regional Queensland, there is strong demand for workers.

“From chefs, waiters and bartenders through to tour guides and deckhands on the Great Barrier Reef, there are plenty of great jobs up for grabs.”

Rebuilding Queensland's tourism industry is an important part of the government's economic recovery plan.

The Premier said the government would deliver a $1500 incentive and free travel for workers taking up a tourism job in regional Queensland from Mackay north to our tropical hot spots to west of Toowoomba, including the outback. The incentive program starts from 1st July.

Premier Palaszczuk noted “Grab your friends and take a tourism job to work in paradise – that’s the message we’re sending to thousands of Queensland and Australian jobseekers.

“Work in Paradise will bring people from across Australia and the state to join Team Queensland to help this critical industry do what they love to do best – give people a great holiday in our great state.

“Competition for workers is at an all-time high in tourism and hospitality and we want to give people the best chance there is to work, play and live in our top travel spots in regional Queensland.”

Queensland Tourism Minister Stirling Hinchliffe said the State Government has invested more than $800 million to support the tourism industry through the pandemic.

“Our Good to Go campaign and Holiday Dollars travel vouchers are helping to reignite demand for great Queensland holiday experiences and short break getaways.

“More domestic visitors and the ongoing closure of the international border mean tourism operators need more workers to deliver world-class experiences.

“Work in Paradise is designed to help ease the work force shortage facing many tourism hotspots, while delivering jobs for Queenslanders and Australians.

“In addition to the $1500 cash incentive for jobseekers to relocate for employment in the tourism industry, we’re also offering a $250 travel bonus to help workers to travel there.

“We know there are accommodation shortages in some regions but we’re working with industry to help workers find an affordable place to call home.

“This is a fantastic opportunity to work, live and play in some of Queensland’s great holiday destinations.”

Assistant Tourism Minister and Member for Cairns Michael Healy said Work in Paradise would send a clear message there were thousands of tourism jobs available in Queensland.

“Queensland is the best place to look for a job in paradise – it has location, lifestyle and an exciting tourism industry.

“While Work in Paradise will connect jobseekers with jobs, it could also provide a pathway to a long-term career in the tourism industry in your dream location.

“There’s an abundance of opportunity when you Work in Paradise.”

For more information or to register interest, visit

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16th April 2021 - Outback Music Trail launched in Queensland

24th March 2021 - Queensland Government funds new regional attractions and ecotourism projects 

20th March 2021 - Industry Panel formed to chart Queensland tourism industry recovery

17th March 2021 - Queensland Government extends fee relief for Cairns reef operators

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9th March 2021 - Queensland Government loan supports local tourism sector

4th March 2021 - Tourism and Events Queensland partners with SCA in Queensland on ‘The Locals’ Guide’

28th February 2021 - Queensland Government launches new check-in app for hospitality sector to stay COVIDSafe

4th December 2020 - Sunshine Coast partnerships promote new JOBS NOW campaign for tourism and hospitality sector

23rd October 2020 - Coromandel businesses concerned about staff shortages through summer

20th July 2017 - Growing Victorian tourism sector impacted by ongoing skills shortages

6th March 2013 - Best Job in the World initiative hiring across Australia

11th May 2009 - Briton wins ‘best job in the world’

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