Precor adds Queenax Modular Functional Training to its product portfolio
Leading commercial fitness provider Precor has announced today the integration of leading functional training systems provider Queenax into its range of offerings.
Precor parent company Amer Sports acquired Queenax, which will operate within the Amer Sports Fitness Division under the Precor® brand.
The acquisition enhances the Precor fitness platform, which includes traditional strength, cardio and networked fitness offerings. With the addition of Queenax, Precor expands on its ability to give operators a comprehensive set of fitness solutions that allows them to meet the ever-changing fitness needs of exercisers.
Explaining the acquisition, Precor President Rob Barker stated “functional training is one of the fastest growing segments in the commercial fitness industry.
“The highly configurable Queenax system is the perfect complement to our robust strength and cardio offerings and reflects our commitment to helping operators to delight their members with personalised, results-driven fitness experiences.”
Queenax is a space-efficient, modular functional training system that can be configured in a variety of ways to meet the needs of operators, exercisers and personal trainers. The streamlined and configurable design of the Queenax system allows operators to maximise valuable gym floor space without interfering with traditional gym activities. A variety of training equipment, including suspension training apparatuses, boxing rings and dip bars, can be added to the system, giving trainers the ability to run personalised training and small group classes based on clients’ needs.
Welcoming the integration of the two brands, Queenax founder and Chief Executive Gionata D’Alesio stated “we’re proud to be part of a company that offers unique equipment that allows operators to differentiate their facilities and enhance members’ fitness experiences.
“As a Precor brand, we now have the ability to reach a wider range of customers with Queenax training solutions at a time when the demand for functional exercise is growing quickly.”
In Australia, Precor will be working closely with the existing Queenax distributor, Queenax Australasia. Precor is a subsidiary of Amer Sports Corporation, one of the world’s largest sport equipment companies. The financial terms of the deal were not disclosed.
For more information, visit precor.com/queenax.
Image: Queenax transforms a single space into a multi-purpose, highly customisable functional training area.
Click here to contact Queenax Australasia via their entry in the Australasian Leisure Management Supplier Directory.
Click here to contact Precor Australia via their entry in the Australasian Leisure Management Supplier Directory.
23rd July 2015 - PRECOR ADVISES GYMS ON WOMEN-FOCUSSED STRENGTH TRAINING
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