Latest News

Back to Latest News back


Precor advises gyms on women-focussed strength training

Precor advises gyms on women-focussed strength training
July 23, 2015

Boosting awareness of strength training could be the key to growing gym membership among women, according to a report from leading fitness equipment manufacturer and supplier Precor.

Citing research that shows women are more likely to join a gym than men, but are less likely to engage in strength training exercises and more likely to eventually cancel their memberships, Precor’s white paper ‘Enticing Female Exercisers - Increasing Engagement Within Your Facility’, shows that increasing women’s awareness of the benefits of strength training, such as improved fitness results and increased calorie burn both during and after the workout, could help gyms to both entice and retain female members.

Referring to research by the International Health, Racquet and Sportsclub Association (IHRSA) of women aged 18-55+, Precor highlight that while 72% of female gym members participate in group exercise, only 47% make use of weight and resistance equipment, such as plate-loaded machines and free weights. 

In a Precor poll of 500 women, the top five reasons given were:

• “I’m happy doing cardio workouts”
• “I don’t want to look big and bulky, like a bodybuilder”
• “It’s boring”
• “No one has shown me how to use the equipment”
• “I don’t have time for strength training”

Commenting on the findings, Precor UK Marketing Manager Jonathan Griffiths stated “health clubs can make use of a range of strategies to promote strength training exercises among women.

“These include building women’s knowledge and confidence about using strength training equipment, through initial orientation, on-the-spot guidance and regular drop-in workshops; generating interest in strength programs through initiatives like small group sessions and discounted rates on personal training; and making strength training easier to fit into women’s gym schedules, for example through custom workouts and instructor-led classes.”

According to Precor, other ways to encourage women to participate in strength training include poster campaigns featuring real-life success stories, improving self-service education in how to use the equipment, through demonstration videos and clear instructional placards, and implementing reward programs where members accumulate points as they work towards their goals.

Griffith added “these simple changes can help health club managers to promote the benefits of strength training and gym membership among women, and improve the rate at which they join and renew.”

Click here to download a copy of Enticing Female Exercisers - Increasing Engagement Within Your Facility’.

Click here to contact Precor Australia via their entry in the Australasian Leisure Management Supplier Directory. 




Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks



Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation


Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues


TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues


Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues


Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business