Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Precor advises gyms on women-focussed strength training
Boosting awareness of strength training could be the key to growing gym membership among women, according to a report from leading fitness equipment manufacturer and supplier Precor.
Citing research that shows women are more likely to join a gym than men, but are less likely to engage in strength training exercises and more likely to eventually cancel their memberships, Precor’s white paper ‘Enticing Female Exercisers - Increasing Engagement Within Your Facility’, shows that increasing women’s awareness of the benefits of strength training, such as improved fitness results and increased calorie burn both during and after the workout, could help gyms to both entice and retain female members.
Referring to research by the International Health, Racquet and Sportsclub Association (IHRSA) of women aged 18-55+, Precor highlight that while 72% of female gym members participate in group exercise, only 47% make use of weight and resistance equipment, such as plate-loaded machines and free weights.
In a Precor poll of 500 women, the top five reasons given were:
• “I’m happy doing cardio workouts”
• “I don’t want to look big and bulky, like a bodybuilder”
• “It’s boring”
• “No one has shown me how to use the equipment”
• “I don’t have time for strength training”
Commenting on the findings, Precor UK Marketing Manager Jonathan Griffiths stated “health clubs can make use of a range of strategies to promote strength training exercises among women.
“These include building women’s knowledge and confidence about using strength training equipment, through initial orientation, on-the-spot guidance and regular drop-in workshops; generating interest in strength programs through initiatives like small group sessions and discounted rates on personal training; and making strength training easier to fit into women’s gym schedules, for example through custom workouts and instructor-led classes.”
According to Precor, other ways to encourage women to participate in strength training include poster campaigns featuring real-life success stories, improving self-service education in how to use the equipment, through demonstration videos and clear instructional placards, and implementing reward programs where members accumulate points as they work towards their goals.
Griffith added “these simple changes can help health club managers to promote the benefits of strength training and gym membership among women, and improve the rate at which they join and renew.”
Click here to download a copy of Enticing Female Exercisers - Increasing Engagement Within Your Facility’.
Click here to contact Precor Australia via their entry in the Australasian Leisure Management Supplier Directory.
23rd June 2015 - ONE IN FOUR FITNESS CLUB MEMBERS WOULD PAY MORE FOR SINGLE-SEX GYMS
19th May 2015 - WOMEN’S FITNESS SUMMIT 2015 DOUBLES IN SCOPE AND DURATION
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!