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In preparation for its reopening to international visitors, the Ocean Park theme park has been among Hong Kong attractions hosting a delegation of about travel trade representatives from Thailand, Malaysia, Indonesia, the Philippines and Singapore.

With travel restrictions to the administrative region being eased, the visit to Ocean Park Hong Kong and Water World Ocean Park Hong Kong was part of a city-wide familiarisation trip to promote inbound tourism organised by the Hong Kong Tourism Board (HKTB).

Eager to again welcome international visitors, the visit, attended by 60 representatives, showcased  the destination’s latest tourism draws and winter festivities.

Advising that this had been the first fam trip to Hong Kong for its travel trade partners, a HKTB spokesperson stated “the fam trip will inspire these South-east Asian trade representatives to introduce brand new tourism products, share Hong Kong’s tourism appeal to visitors in their respective market, and bring them back to Hong Kong as soon as possible.”

Participants also visited new attractions such as Hong Kong Palace Museum in the West Kowloon Cultural District, and Hong Kong Disneyland.

The event, which ran from 13th to 17th December, set a milestone in Hong Kong’s return to tourism normality since the start of the pandemic, also included a full-day meeting where more than 120 local travel trade representatives met with the South-east Asian delegation to discuss business opportunities.

According to HKTB, South-east Asia is a crucial source market for Hong Kong. Recent arrival data showed that regional travellers were among the first to return to Hong Kong.

HKTB Executive Director Dane Cheng said in a statement that a global promotional campaign is in the pipeline to “drive the full revival of Hong Kong’s tourism together” with various sectors across the city.

Images: Delegates from the Hong Kong Tourism Board’s familiarisation trip for South east Asia travel trade partners at Ocean Park (top) and Water World Ocean Park (below). Credit: Ocean Park Hong Kong.

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