Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
New Zealand fitness centres return to 70% activity levels
A survey from the Exercise Association of New Zealand (ExerciseNZ) shows that gyms and fitness facilities were back to 70% activity levels within two weeks of re-opening at the country’s COVID Level 2.
The nationwide post-Coronavirus reopening survey showed the number of new people keen to stay physical active at facilities was higher than many expected. However, the survey suggests trainers have been hit harder than gyms, with many reporting around barely 50 to 60% of their pre-COVID income.
Commenting on the findings, ExerciseNZ Chief Executive, Richard Beddie explains “while 70% is a solid start, it’s not enough for most facilities and gyms to survive as they have very high fixed business costs. A downturn of 30% is not sustainable for long, so all exercise facilities will be exploring options over the coming months on how to stay viable.
“The biggest challenges for gyms are their commercial leases, with almost 50% of landlords refusing to have meaningful engagement with tenants.
“While the government has made a positive step in this direction, it doesn't go far enough and it is limited to smaller workplaces. Large businesses don't have magic pots of money - the support should apply to all businesses in our view.
“City centre gyms have been hit harder than suburban gyms due to the 40% of Kiwis that are still working from home during some or all of their working week.
“The exercise industry has proven itself relatively robust through economic downturns. It grew around 1% through the global financial crisis, even though the New Zealand economy shrunk.
“But post-COVID will be the biggest challenge to the industry since it first started in the 1960s. The full effects of the economic impacts of COVID-19 are yet to hit many businesses.
“We expect the unemployment rate and hence gym memberships to see the full effects over the next three to six months.”
Images: Les Mills Auckland City Gym (top) and KPIs identified in ExerciseNZ's lastest survey (below).
4th June 2020 - Fitness First Australia announces reopening of all clubs
4th June 2020 - New Zealand looks for return of spectator sport from next week
1st June 2020 - F45 Studios in New Zealand anticipate member surge
22nd April 2020 - ExerciseNZ highlights that gyms’ commercial leases need to be regulated
7th April 2020 - Two-thirds of the world’s fitness clubs are currently closed
25th November 2019 - Canterbury secures top New Zealand fitness industry awards
24th May 2019 - Organisers announce postponement of New Zealand Fitness Expo
14th April 2020 - Rotorua residents commended for keeping exercise safe and local
19th February 2020 - NZREPS shares research insights into exercise and fitness trends for 2020
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…read more
Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!