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New Year’s fitness resolutions trend towards new technology

New Year’s fitness resolutions trend towards new technology
December 31, 2015

With the holiday period a time of year when the bulk of the population contemplate their personal goals and aspirations for a new year ahead, top of the charts for New Year’s resolutions is improving health and fitness.

Earlier this year a Nielsen survey in the United States highlighted that the number one resolution was to ‘stay fit and healthy’ with ‘losing weight’ a close second.

The American College of Sports Medicine also recently published its 10th annual Worldwide Survey of Fitness Trends for 2016, with the top fitness trend expected for the new year being the growth in wearable technology such as GPS tracking and measuring devices, smart watches and heart rate monitors.

So what can this mean for New Year’s resolutions for 2016 in Australia?

Leading Australian fitness and running event professional Travis Ireland believes there will continue to be a positive trend in New Year’s fitness resolutions due to this growth in new and smart technology.

Ireland, the founder and Director of Corporate Challenge Events, explains “society, in general, has more of a focus these days on being able to live a healthy and active lifestyle.

“Governments, at all levels, are very proactive with health campaigns and programs. This has equipped the general public with more knowledge and awareness of what to do to improve their health and fitness.

“In recent times, the development and greater simplicity in mobile and digital technology, has provided more tools for people to use to stay committed to their health and fitness goals.”

As an Australian-based entrepreneur, Ireland picked up on this trend back in 2013 and started to develop an event to help people stay committed to their fitness goals.

He comments “my passion is to see people happy and help them to achieve their personal health and fitness goals.

“That drove me to create Run Down Under, a virtual fun run around Australia, which enables participants to run or walk when they want, where they want and how they want. It’s very simple.

“The most popular and accessible form of exercise for people is running or walking. All participants need to do in Run Down Under is run or walk and measure their distance utilising GPS technology or another measuring device, and we do the rest.

“Participants can track their journey around Australia on a virtual map and also their ranking against all other participants on a live scoreboard.

“It has proven over a short time to be a great way for people to stay committed to their running goals over a full 12 months and longer.”

In Run Down Under, the challenge is for individuals and teams to see how far they can run in a calendar year and ultimately continue their progress to complete the 14,080 kilometre virtual course around Australia.

Ireland continues “many of us set goals around health and fitness as our New Year’s resolutions, and Run Down Under provides a platform to motivate people and keep them committed to their goals.

“The traditional fun run comes and goes on one day, whereas Run Down Under is a continuous fun run until you complete the journey around the beautiful country of Australia.”

Last month, Gold Coast-based 51-year-old fun runner Stephen Wright became the first person to complete the virtual run around Australia, finishing in just under two years.

Aside from individuals entering, there is a Corporate Teams Challenge for offices and workplaces and a Clubs Challenge for running clubs, sporting teams and social training groups.

Ireland concludes “there is a challenge for both individuals and groups in Run Down Under.

“More and more workplaces are taking part in fitness events, as it’s becoming well known that a healthier and fitter organisation is a more productive organisation.

“Run Down Under provides a simple, effective and engaging challenge for workplaces.”

Entries are open for the 2016 edition of Run Down Under at www.rundownunder.com.au 

Main image courtesy of Technogym.

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19th November 2015 - INSURER MLC LAUNCHES SMARTWATCH TECHNOLOGY TO DRIVE DISCOUNTS FOR MEMBERS REACHING FITNESS GOALS

29th September 2015 - LES MILLS MOVES FITNESS INTO THE DIGITAL AGE WITH OPTIMISED CUSTOMER ENGAGEMENT

16th September 2015 - GLOBAL STUDY REVEALS KEY FITNESS INDUSTRY TRENDS


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