Latest News

Back to Latest News back

 

New identity for New Zealand’s peak tourism body

New identity for New Zealand’s peak tourism body
May 14, 2016

Tourism Industry Aotearoa (TIA) has been launched as the new identity for New Zealand’s peak tourism industry organisation.

Formerly known as the Tourism Industry Association New Zealand, TIA has more than 1,500 members representing about 85% of total New Zealand tourism business turnover. It is the only private sector organisation to advocate for every sector of the industry, including accommodation, transport, tourism services, activities and attractions.

Introducing the new identity, TIA Chief Executive Chris Roberts stated “the tourism industry has changed and grown considerably in the last few years and we feel our new identity better reflects TIA’s role as the voice of New Zealand’s tourism industry

“It clearly signals that we are not simply a membership association but are strongly focused on being the advocate for the whole tourism industry. By incorporating Aotearoa into our name we are also deliberately referencing the culture which is the unique attribute of our country’s tourism offering.”

Roberts says there has been a degree of confusion with the organisation sometimes referred to as NZTIA or TIANZ, stating “the correct abbreviation is TIA but those three letters have not previously appeared in our branding. Now there are just two ways to refer to us – Tourism Industry Aotearoa or TIA.”

TIA’s new logo represents the connectivity and alignment which TIA offers the industry. The natural green and blue of New Zealand’s landscape is complemented by the ‘Takahe’ pink of its native birdlife. It incorporates a koru design that references Maori culture and represents a link to TIA’s previous logo.

The new website highlights the diversity and vibrancy of New Zealand’s tourism industry while also making it easier for users to find information relating to their sector or interests.

In July, a new TIA members’ section will be launched which will give users an improved and more personalised experience.

Roberts adds “we are really excited about this step forward in TIA’s evolution.

“Our mission remains the same - through leadership, influence and action, to achieve tangible benefits for the tourism industry and Aotearoa-New Zealand - and our new identity will play an important part in helping us to succeed.”

TIA was formed in 1953 as the New Zealand Travel and Holiday Association. In 1970 it became the New Zealand National Travel Association, then the New Zealand Tourist Industry Federation in 1984. It has been known as the Tourism Industry Association New Zealand since 1993.

Throughout the last 63 years, the organisation has continually championed the interests of its members and the tourism industry.

TIA’s new identity was revealed at TRENZ 2016, the New Zealand tourism industry’s premier international trade event staged in Rotorua over the past few days.

TRENZ 2017 will be held in Auckland from 9th to 12th May next year.

TIA manages TRENZ on behalf of the Tourism Industry New Zealand Trust. TRENZ is supported by Tourism New Zealand, Air New Zealand and other industry partners.

The organisation’s new name is supported by new branding and a new website www.tia.org.nz 

Click here to view event details in the Australasian Leisure Management industry Calendar

12th May 2016 - NEW ZEALAND TOURISM SET TO EXCEED 2025 GROWTH GOAL

20th March 2016 - TIANZ CALLS FOR TOURISM INFRASTRUCTURE FUND

17th March 2016 - INTERNATIONAL TOURISM BUYERS PREPARE FOR TRENZ 2016

10th December 2015 - CHALLENGES STILL FACE NEW ZEALAND TOURISM AS GROWTH TREND CONTINUES

16th October 2015 - MAXIMISING THE POTENTIAL OF NEW ZEALAND DOMESTIC TOURISM

7th July 2015 - NEW FOREIGN INVESTMENT STRATEGY TO SUPPORT GROWTH IN NEW ZEALAND TOURISM


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

Myzone

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business