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New Federal caravan body chairman looks to unification to drive industry growth
Newly elected Caravan Industry Association of Australia Federal Chairman Grant Wilckens has called for the caravan and holiday parks industry to come together to drive future success.
Speaking after his election by the Association’s National Board this week, Wilckens (pictured above) stated “there are many threats to the way we have conducted business in the past with the sharing economy presenting both challenges and opportunities for the industry.
“Add to this technological and demographic change and the business models we once knew are continually being tested.
“It is more important than ever that we have strong representative associations leading the industry through this period of change.”
The caravanning and camping industry continues to grow strongly despite competitive threats.
7.1 million Australians stayed in a caravan holiday park, camping ground or national park in the past two years. Latest registration figures show continued strength in the market with total numbers of products now registered topping 650,000.
The industry contributes around $19 billion to the Australian economy annually.
Wilckens, the Chief Executive and co-founder of Discovery Parks, is a longtime supporter of the sector commenting “I love this industry.
“It provides great diversity for consumers and is a real powerhouse for the Australian economy supporting regional employment, local manufacturing and retailing, as well as regional dispersal vital for many local communities around Australia. Irrespective of whether you are a large corporate business, a small retailer in the suburbs, or an independent caravan park in the country, every industry business benefits from a strong industry committed to growth.
“It is a real honour to be able to serve on the National Board and I look forward to leading the industry to bigger and better things.”
Wilckens believes there are a number of further ways in which the industry can embrace change:
• Continued unification of the manufacturing and accommodation sectors for a future of shared growth;
• Further bringing together the states and National peak body for the betterment of the industry;
• Ensuring the industry has a national voice for the future at the highest level of government; and
• Improving customer service and operational standards through training and accreditation programs.
Wilckens recognised outgoing Chairman Mark Lindsay as a champion for change and a strong leader, adding “Mark has been an industry stalwart and the right man for the job in leading both the accommodation and manufacturing sectors and the peak national body through a period of much change.
“He has been generous with his time and tireless in his support and is a big believer in bringing the industry together, irrespective of sector. I look forward to honouring his legacy in looking at activities which grow the market, improve standards, and provide for future sustainability so all industry businesses wishing to better themselves can benefit."
Lindsay remains on the Board as a non-Executive Director while the Board meeting also saw Dennis Austin elected as Deputy Chair and Martin Cotterell as Treasurer.
28th October 2017 - LARGEST AUSTRALIAN HOLIDAY PARK OPERATOR STEPS UP SUPPORT FOR NATIONAL BODY
26th September 2017 - DISCOVERY PARKS INVESTS $14 MILLION ACROSS SIX PROPERTIES
22nd September 2017 - GROWTH ONGOING IN AUSTRALIAN TOURISM AS SPENDING EXCEEDS $103 BILLION
5th April 2017 - WINE INSPIRED SPLASH PARK OPENS IN THE BAROSSA VALLEY
26th October 2016 - CARAVAN INDUSTRY ASSOCIATION HIGHLIGHTS WHY HOLIDAYS MUST BE ACCESSIBLE FOR ALL
21st August 2015 - BIG4 HOLIDAY PARKS PREPARE FOR CHINESE CAMPERS
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