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New experiences help deliver double digit growth and record attendances at Ocean Park Hong Kong

December 15, 2011
Hong Kong's Ocean Park theme park saw its 2010/11 attendances reach a record high of nearly 5.9 million guests, a rise of 16% from the previous year, EBITDA of HK$339.2 million and HK$1.2 billion in revenue for the fiscal year ending 30th June 2011.
Ocean Park's just released its annual report for the 2010/11 fiscal year that ended 30th June 2011, states that the launch of the new Aqua City and the Rainforest attractions, together with seasonal presentations, such as the 10th annual Halloween Bash, helped to bolster both Ocean Park and Hong Kong as international family travel destinations.
In the course of setting its seventh new attendance record in eight years, the Park produced many new highs, including a strong growth of 44% in EBITDA to HK$339.2 million and a net surplus of HK$105.1 million.
Ocean Park Chairman Dr. Allan Zeman explained "marking our most significant milestone since inception 34 years ago, the unveiling of the New Ocean Park experience envisioned in our HK$5.5 billion Master Redevelopment Plan (MRP) has enriched our platform of conservation advocacy and strengthened the tourism appeal of Hong Kong.
"Not only did the launch of Aqua City draw three consecutive days of capacity attendance ï¾ the first ever for Ocean Park ï¾ during the Chinese New Year, it also set off five consecutive months of record attendance. To appreciate the magnitude of the upward momentum, we only have to notice how attendance during the 12 months ending September 2011, which reached 6.6 million, has far exceeded the same 12 month period of the prior year, at 5.4 million.
"Equally gratifying, our guests have extended their length of stay by an average of 90 minutes and per capita in-park spending has gone up by 21% ï¾ both signalling that they are finding even more value in our offerings. The strong results of 2010/11 ensured that we can continue to grow as a community asset and contribute to Hong Kong's tourism and economy. For instance, during the past year alone, we have increased our full-time headcount by 16%. Ocean Park's record performance has also put us in a sound financial position to prepare for loan repayment to commercial lenders commencing in December 2011 while maintaining a healthy level of reserves for contingencies and future development."
Ocean Park continued to contribute to the community by fulfilling its role as Hong Kong's People's Park through the largest portfolio of community care programmes among theme parks worldwide.
During 2010/11, over 145,000 birthday stars, 185,000 senior citizens, as well as 26,000 persons with disabilities visited Ocean Park for free. In all, 450,000 people benefited from the Park's 13 community care programmes, with a total value equivalent to HK$110 million ï¾ a nearly 30% increase over the previous year and a new record. Moreover, through a variety of programmes, Ocean Park continued to offer training and employment opportunities to disadvantaged young people, helping them gain skills and confidence as contributing members of society.
During the 2010/11 fiscal year, Ocean Park benefited from strong growth in tourist arrivals and the timely progress of the MRP. Among the highlights are the January opening of Aqua City, one of the world's best new aquarium; and the June launch of the Rainforest, which expanded the Park's conservation platform from the sea floor to the canopy of the rainforest. The Park also extended animal encounter beyond its doors for the first time by building an Asian Otter exhibit outside its new iconic entrance. Other changes that transformed the guest experience and the dynamic of the Southern District as a travel destination included: the extension of opening hours, the expansion of parking facilities, and the introduction of a new rental service for wheelchairs and baby trolleys. Two other attractions that opened in 2010/11 were: Sea Life Carousel, a conservation-themed merry-go-round; and The Flash

http://www.oceanpark.com.hk

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