AusLeisure

Australian direct debit billing company PaySmart has launched a new brand identity that reinforces its standing as an industry leader.

Introducing the new brand identity, PaySmart Chief Executive Ian Jones said the refresh was a way to reinvigorate PaySmart’s marketing presence, but also reflected the company’s longer-term vision. Jones stated "right now, PaySmart is the industry benchmark in direct debit billing, but complacency can be a killer.

“We believe that in order to maintain our position, we need to own it by continuing to deliver on our four layers of service and striving to find new ways to provide value to our clients.

"Our new brand identity reinforces this - it communicates confidence, vitality and forward thinking - and these are traits we believe should permeate the organisation.”

Jones added that all brands needed a refresh at times and the results could have as much of a positive impact on staff, as the marketplace.

Jones concluded "we want our staff to be proud of PaySmart and the edge we have over our competitors, particularly when it comes to service delivery, so having something visually strong and modern helps to back up our position and gives us all a sense of pride."

Click here to contact PaySmart via their entry in the Australasian Leisure Management Supplier Directory.

8th June 2015 - TECHNOLOGY SOLUTION TO ENHANCE SECURITY IN 24 HOUR GYMS

27th March 2015 - CLUBWARE 3.0 TO DELIVER AN ENHANCED PRODUCT OFFERING

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.