Latest News

Back to Latest News back

 

New brand identity for billing leader PaySmart

New brand identity for billing leader PaySmart
August 26, 2015

Australian direct debit billing company PaySmart has launched a new brand identity that reinforces its standing as an industry leader.

Introducing the new brand identity, PaySmart Chief Executive Ian Jones said the refresh was a way to reinvigorate PaySmart’s marketing presence, but also reflected the company’s longer-term vision. Jones stated "right now, PaySmart is the industry benchmark in direct debit billing, but complacency can be a killer.

“We believe that in order to maintain our position, we need to own it by continuing to deliver on our four layers of service and striving to find new ways to provide value to our clients.

"Our new brand identity reinforces this - it communicates confidence, vitality and forward thinking - and these are traits we believe should permeate the organisation.”

Jones added that all brands needed a refresh at times and the results could have as much of a positive impact on staff, as the marketplace.

Jones concluded "we want our staff to be proud of PaySmart and the edge we have over our competitors, particularly when it comes to service delivery, so having something visually strong and modern helps to back up our position and gives us all a sense of pride."

Click here to contact PaySmart via their entry in the Australasian Leisure Management Supplier Directory.

8th June 2015 - TECHNOLOGY SOLUTION TO ENHANCE SECURITY IN 24 HOUR GYMS

27th March 2015 - CLUBWARE 3.0 TO DELIVER AN ENHANCED PRODUCT OFFERING


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

GymMaster

Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375

read more

Fitness / Recreation / Technology

 
 

SportEng

ABOUT SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

Again Faster

ABOUT Again Faster is a Brisbane based, Australian owned supplier of strength and conditioning and functional fitness equipment. With nearly 10 years experience in the Australian market, we are…

read more

Fitness / Recreation

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business