Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…read more
New Association for incentives sector
The man behind the move, Peter Gray of Motivating People, Victoria, says the meeting will be to endorse the constitution of the Incentive Association as well as approve an application for incorporation.
Since the demise of the AustralAsian Incentive Association (AIA) in 2002, the term 'incentives' has largely disappeared in any meaningful form from the lexicon of business events. Although the acronym MICE continues to be used in Australia and Asia (with C&I being the preferred acronym in New Zealand) the 'I' seems to represent less and less.
Incentives, a highly effective strategic marketing tool, are frequently referred to as being 'events' and/or are included as part of many National Tourism Organisations' tourism portfolios. However, while travel is certainly the reward most favoured by participants in incentive programmes travel only accounts for some 44% of rewards offered. Merchandise and lifestyle rewards (club memberships, sporting or adventure activities and so on) continue to dominate.
The Business Events Council of Australia (BECA) and its predecessor (the MICE Council) has had no incentive industry representative for over a decade although its web site claims that it "...provides a formalised umbrella structure for the key industry associations operating in the Australian business events sector".
It's latest report published in January 2011 - 'Performance Monitors for the Australian Events Industry' - doesn't mention incentives at all.
This new body will largely be an on-line association with plenty of opportunities for networking and for sourcing suppliers or to elicit advice from more experienced members of the industry, in public or in confidence. Companies looking for incentive practitioners will be able to do so through publicly accessible pages on this website.
It is anticipated that there will an annual conference which will enable individuals new to the incentive industry to interact with more experienced practitioners and for suppliers to learn more about the industry in general.
For more information contact 03 9819 0645.
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!