Latest News

Back to Latest News back

 

Modified rules generate strong interest in lawn bowls competition

Modified rules generate strong interest in lawn bowls competition
June 19, 2019
Sport /

The lawn bowls revolution launched by the Ultimate Bowls Championship has resulted in a TV audience of more than one million people watching the exciting new format of the sport while also attracting a new interest for playing the game.

The Ultimate Bowls Championship sees teams of the world’s best bowlers compete under modified rules that allow players to score points from every bowl, and for both teams to accumulate points in the same end. The result is much faster, higher-scoring games. 

The million-viewer milestone was reached during the first six episodes of the UBC’s first event in Wollongong broadcast on 7TWO, Fox Sports Australia, and Sky Sport NZ. With viewership figures for Fox Sport Asia not yet released, the actual TV audience is even larger. 

The UBC has a total prize purse of $500,000, making it the most lucrative bowls competition in the world. 

UBC Chief Executive Mark Casey explained that he was “overwhelmed” by interest the new competition has attracted, commenting "to have over one million viewers from all parts of the world watching our first Ultimate Bowls Championship event is just incredible.

“We have a strong vision to help grow our sport throughout the world, and by creating a new, fast and exciting format of play we believe we have the product to do so.” 

Casey, a former bowls world champion and Commonwealth Games gold medallist, said they have received hundreds of emails from people wanting to try the new format of the sport. 

He added “it’s exciting for all players as everyone now has the opportunity to hit the scoreboard with every bowl.

“People who might not have ever considered taking up lawn bowls are suddenly seeing it in a new, interesting light and that can only be good for the sport.”

The second UBC event will be held at the Deer Park Club in Melbourne on 15th and 16th August, with the third at final event in Moama NSW on 12th and 13th December. 

Screening times for the second event will be announced shortly.

Related Articles

3rd June 2019 - Gold Coast secures major national bowls event

7th May 2019 - Rival competitions a threat to established sporting leagues

10th June 2018 - Perth bowling club offers new activities to attract sporting community

1st April 2018 - Broadbeach Bowls Club upgrade inspires new generation of bowlers

8th November 2013 - Social links the key motives for participation in bowls

25th August 2012 - Bowls launches new radio program


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

Debitsuccess

Debitsuccess is now part of Xplor Technologies.

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Gladstone MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Ungerboeck Software

As of February 2023, Ungerboeck Software has rebranded as Momentus Technologies.

read more

Entertainment / Events / Hospitality / Technology / Venues

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…

read more

Fitness / Recreation / Technology / Wellness

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business