Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
Matildas success set to boost growth in women’s football in Australia
With the Matildas making history at the FIFA Women’s World Cup, and tournament broadcasts on SBS attracting significant viewing figures, Roy Morgan Research believes that women’s football participation in Australia is set to grow.
In contrast to Football Federation Australia (FFA) figures that show considerable growth in female football participation over recent years, Roy Morgan Research for the period between April 2010 and March 2015 showed that the number of Australian women playing football either regularly or occasionally grew only slightly from 373,000 to 378,000.
Within this total, with the number of teenage girls aged 14 to 17 playing the sport rising from 131,000 to 141,000, boosted primarily by an increase in those who play regularly (78,000, up from 45,000).
Participation among young women aged 18 to 24 remained static at 97,000, but lost ground among the 25 to 34 age bracket, with only 73,000 taking part in the year to March 2015 (down from 94,000 five years earlier).
Women’s football participation in Australia: 2011 vs 2015
Source: Roy Morgan Single Source (Australia), April 2010–March 2011 (n=10,349) and April 2014–March 2015 (n=9,201).
Roy Morgan Research found that football participation had grown among women aged 35 to 49, with participation numbers rising from 43,000 to 56,000 (a 30% increase); as well as there being o a small increase in the number of more mature (50+) female participants (9,000 to 11,000).
Furthermore, women aged 50+ are the only group which is as likely to watch football on TV now as they were five years ago (14% of them tune in for the sport, as they did in 2010).
Roy Morgan Research found that viewing had declined across the younger age groups: from 20% to 16% of 14-17 year-olds; from 17% to 15% of 18-24 year-olds; from 19% to 18% of 25-34 year-olds; and from 19% to 17% of 35-49 year-olds.
Commenting on the findings, Roy Morgan Research, Industry Communications Director, Norman Morris stated “the Matildas’ remarkable progress through to the quarter finals of the Women’s World Cup has attracted widespread media attention and inspired much patriotic pride.
“Australia’s reputation as a footballing nation lags behind our global prominence in other sports, making our women’s team’s victory over Brazil on Sunday all the more historic.
“While the last five years have seen a marked increase in the number of Australian men playing the beautiful game, the same cannot be said of women.
“Overall participation has grown by just the slightest of margins, driven mainly by women aged 35-49 and 14-17. In contrast, the number of men playing the sport has increased across all age groups except the under-18s.
“As we reported recently, soccer (football) is the second-most popular sport among Australian kids aged 6-13, with nearly 40% of girls this age taking part.
“Sports participation inevitably drops off among Aussies aged 14+, so it remains to be seen whether the Matildas’ success will inspire the current crop of footballing girls to stick at it during their teens.
"It will also be interesting to see how the participation rate looks for Aussie women a year from now, and whether the Matildas’ historic World Cup performance has resulted in more women taking up (and viewing) football."
Click here for more information on the Roy Morgan Research website.
24th June 2015 - WOMEN’S SPORT IS A SERIOUSLY UNTAPPED MARKET
6th May 2015 - FFA SETS OUT 20 YEAR PLAN FOR DEVELOPMENT OF FOOTBALL
9th April 2015 - PLAYING SPORT BENEFITS THE MENTAL HEALTH OF AUSTRALIANS
18th June 2014 - FFA APPOINTS HEAD OF WOMEN’S FOOTBALL
30th November 2013 - FFA UNVEILS BLUEPRINT FOR FURTHER GROWTH OF WOMEN’S FOOTBALL
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…read more
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!