Latest News

Back to Latest News back

 

Managers want more control over ticketing buyer data

Managers want more control over ticketing buyer data
October 18, 2010

On the back of its launch into market, Australia’s newest ticketing provider, Foxtix, has released its State of Event Ticketing Industry Report.

The Report is an in-depth analysis on the current perceptions of the Australian ticketing market. It combines the findings from an online survey of 2,139 ticket purchasing consumers and a focus group of eight key industry stakeholders in the areas of sport, music, theatre and exhibitions.

Conducted by CoreData, the consumer research found:

• Topping the list of greatest ticket purchasing annoyances is website crashes, followed by missing out on a ticket and then booking and transaction fees;

• Only 9.5% of respondents feel they receive good value for money when purchasing tickets;

• More than three quarters (78.1%) of survey respondents want some sort of Government involvement in regulating the ticketing industry;

• 38.8% of respondents would love to have a lay-by ticketing option;

• Overall, the most commonly attractive ticketing package was identified to be friends discounts (61.7%) ie. buy two, get one free.

From the focus groups conducted by CoreData, the industry research found:

• Industry stakeholders believe that there is a lack of an alternative ticketing provider who caters to specific industry segments instead of the entire industry. A lack of trust between current ticketing industry providers and event managers was also identified;

• Like consumers, the industry doesn’t feel as if they are getting much value for money, given the poor service or lack thereof from venues and ticketing providers;

• Industry stakeholders are becoming more digital savvy with social media being tapped for marketing and driving attendance to events;

• Industry stakeholders want full access to customer data instead of just generic lists. Further, they would like to see ticketing providers to view them as partners and indeed, work in partnership with them;

• Among the key challenges in encouraging event attendance were gaps in customer data access and catering to different audience groups;

• Athlete performance was the identified as the key external factor that influenced the direction of the ticketing industry in sports;

• The economy was seen as a key driver in the arts, theatre and music ticketing industries.

Foxtix General Manager Adam McArthur explains that “while conducting this research, what we found was a market crying for change. Consumers want lower transaction fees and better access to tickets while the industry wants a trusted new entrant offering them great promotional reach more control over customer data.

“What Foxtix is offering the market is a solution. For consumers, we are improving the ticket purchasing process significantly through lower fees and easier ticket delivery.

“For promoters and venue managers, we are offering greater control, both around customer data and service. In addition, with the backing of News Limited, we are able to provide them with greater marketing reach for their events through News Limited’s websites, newspapers and apps.”

For more information go to www.foxtix.com.au

18th October 2010 - NEWS LIMITED LAUNCHES FOXTIX 

27th August 2009 - SYDNEY ENTERTAINMENT CENTRE GETS DOWN TO BUSINESS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business