AusLeisure

Lifebuoy, a leading sanitisation brand, is developing partnerships with sporting events such as McLaren Racing and the Singapore Tennis Open to underscore Lifebuoy’s commitment to bringing these events back in a safe manner.

Lifebuoy collaborated with the Singapore Tennis Open as its Official Hygiene Partner for the event that concluded at the Singapore Sports Hub OCBC Arena by providing hygiene products to ensure the safety and hygiene of organisers, players, officials and volunteers during the event.

Lifebuoy highlight that even as vaccination programmes are being launched globally, good hygiene habits are here to stay as part of the measures required to defeat COVID-19.

The pandemic has instilled in all of us the importance of necessary safeguards through cleanliness and sanitation. Health screenings, safe distancing and hand sanitisers are some of the measures organisers are implementing at events to promote safety as well as peace of mind for all involved.

Hygiene continues to be of paramount importance in the time of COVID-19 and its variants, especially when it comes to sports, an environment and place where ‘contact’ is almost unavoidable.

From international, to regional and local events, Lifebuoy is no stranger to the world of sports and looks to deepen its support for sporting events and teams globally. The brand has been working with sporting event organisers and personalities to communicate the importance of good personal hand hygiene habits. Apart from partnerships with McLaren Racing, the Pakistan and West Indies cricket team, Lifebuoy has recently signed a three-year deal with The Hundred, a professional franchise 100-ball cricket tournament in England and Wales run by the England and Wales Cricket Board (ECB).

Kartik Chandrasekhar, Global Vice President of Lifebuoy, Unilever highlighted “Sport has never witnessed an era like this before. Enabling sporting events to resume during COVID-19 is not an easy task but brings to light the level of hygiene and safety that goes in to ensure that organisers, players, officials, and volunteers are able to enjoy sports in a safe and controlled environment. We are glad that Lifebuoy can play a role in bringing back activities that we sorely miss. Through such partnerships, we aim to make hygiene accessible for all and be part of everyone’s active lifestyles as we adjust to the ‘new normal’ and keep ourselves, family, and friends safe and healthy.

Sport Singapore Chief Executive, Lim Teck Yin added “hosting the ATP 250 tournament in Singapore comes at a time where safety and hygiene of the entire premises has been of utmost priority. The efforts of all our sponsors and partners in stepping forward at these times speak volumes of their commitment to the local and international sport scene.”

Lifebuoy runs one of the world's largest handwashing behaviour change programmes in the world and has reached more than 1 billion people through behaviour change communication to date.

Social Media: Twitter – @lifebuoysoap / YouTube – 'Lifebuoy Global'

Related Articles

18th February 2021 - Hong Kong Disneyland park to reopen with enhanced hygiene measures

6th November 2020 - Independent Paddington gym pioneers new innovations in hygiene

9th October 2020 - Standardised hygiene protocol launched for Hong Kong tourism industry

25th August 2020 - Fitness Australia announces partnership with hygiene product business Clean Life

4th August 2020 - Paul Sadler Swimland puts hygiene and safety measure in place for post-Coronavirus operations

4th August 2020 - Retail specialist adapts to offer hygiene and sanitation essentials

3rd August 2020 - Zamperla introduces ride washing system for post-Coronavirus hygiene

14th July 2020 - Embed delivers range of non-toxic Hygiene Defence products for the attraction and amusement industries

6th July 2020 - Singapore’s Marina Bay Sands reopens attractions with enhanced hygiene and safe-distancing protocols

2nd July 2020 - Next Story Group launches new hygiene and safety program

30th June 2020 - Shangri-La Hotel becomes first in Singapore to receive Bureau Veritas hygiene and safety label

9th June 2020 - Global tourist destinations sign up to the WTTC  global safety and hygiene stamp

9th June 2020 - Flow Athletic announces gym hygiene partnership

14th May 2020 - Experienced fitness operator addresses clubs’ ongoing hygiene and business challenges

30th April 2020 - ASM Global to launch environmental hygiene program

19th October 2016 - Wow Wipes provide hygiene solutions for aquatic, fitness, recreation and sport facilities

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.