Latest News

Back to Latest News back

 

Leisure industry embraces Halloween events

Leisure industry embraces Halloween events
October 29, 2015

Having become a major drawcard at theme parks and attractions throughout the world, Halloween events appear to have grown massively this year with a range of other leisure facilities offering horror-themed events.

Halloween events have been credited with boosting what had traditionally been a quiet trading period, becoming a key driver for attendance and spending.

In the USA and at international parks including Ocean Park Hong Kong, Halloween festivities are, according to global consultants International Theme Park Services (ITPS), the single-largest theme park promotion every year.

Halloween events also link with growing interest in horror entertainment and experiences.

ITPS President Dennis Speigel recently stated that “theme parks are seizing on the concept of creating haunted houses and scary in-park promotions after seeing the success many cities were having drawing visitors to horror attractions.”

A report by ITPS explained “the success of the US theme parks in carrying out these Halloween events has been exported around the world (with) the event now popular in countries that actually do not have a ‘true’ Halloween observance.”

With Halloween experiences at theme parks and visitor attractions growing in size every year, ITPS predicts these events will become more interactive and more immersive, incorporating more horror IPs and drawing more visitors.

Across Australia, attractions and venues are offering Halloween themed events, on the night of All Hallow’s Eve – Saturday 31st October.

Aussie World is presenting FestEvil, billed as “the Sunshine Coast's biggest and best Halloween event”. Now in its second year the event offers family orientated “ghoulish thrills.”

In Sydney, recently opened family leisure and entertainment facility AttracTivity, which already offers a Scarefactory animatronic haunted house, is presenting a special night of “frightmare” laser tag.

Also in Sydney, Centennial Parklands will host a new Halloween event, Swamp Monsters, inviting children to dress up in their favourite costume and trick-or-treat their way through five spooky activity stations.

Children will follow a trail map and complete challenges including navigating through a wicked spider web, retrieving frogs from a cauldron of slimy witches brew, use Nerf guns to stop the dead from rising in the Zombie Graveyard and be spooked by swamp monsters along the way.

Another new addition to this year’s event is an alternative ‘too cute to spook area’ for the younger children making it a family event for all ages.

The theme parks of the Gold Coast have long led the way in Halloween events, and this year even Sea World’s Polar Bears are set to be part of the event.

Images: FestEvil at Aussie World (top) and Swamp Monsters in Centennial Parklands (below).

21st October 2015 - ATTRACTIVITY ENTERTAINMENT ANNOUNCES EXPANSION PLANS

3rd September 2014 - OCEAN PARK SET TO LAUNCH ‘TOO SCARY’ HAUNTED HOUSE ATTRACTION

1st November 2013 - SPOOKY START FOR PERTH’S BIGGEST EVER THRILL RIDE

21st May 2013 - GAMING ATTRACTIONS SET TO EXPLOIT ‘ZOMBIE’ TREND

26th October 2012 - LUNA PARK SYDNEY WELCOMES WEEKEND OF HALLOWEEN EVENTS

24th October 2012 - MELBOURNE’S LUNA PARK TO HOST FUN HALLOWEEN WEEKEND

28th June 2012 - HONG KONG OCEAN PARK AUDITIONS 1,000 CAST SLOTS FOR HALLOWEEN PARTY

11th October 2011 - SINGAPORE LAUNCHES HALLOWEEN THEMED EVENTS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business