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ITU engages China’s Infront to boost commercial growth

ITU engages China’s Infront to boost commercial growth
February 21, 2018

The Chinese owned Infront agency has signed a wide-ranging partnership with the International Triathlon Union (ITU), through which it will develop sponsorship opportunities and digital strategies for the organisation’s leading series.

The long-term deal will see Infront share responsibility for sponsorship and digital initiatives for the World Triathlon Series and the new World Triathlon Mixed Relay Series.

Infront will also sell international media rights and offer broadcasting services for both series. It is hoped the partnership will further the growth of the series through new digital developments that will engage a wider fan base. The TriathlonLIVE OTT channel will be central to the agreement.

Announcing the partnership, ITU President Marisol Casado stated “under this new agreement, we expect to grow together and expand our beloved sport even further.

“Especially taking into account that this year is the beginning, for all our athletes, of the road to the Tokyo 2020 Olympic Games. We want to show all the amazing performances to the entire world, which I’m sure will be possible with the help of Infront.”

Stephan Herth, Executive Director of Summer Sports for Infront, added “Infront has a history of providing a high-quality service for our endurance sport partners. I'm confident our strong track record will continue with this latest collaboration.”

This year’s World Triathlon Series begins in Abu Dhabi on 2nd March, with events to follow in Bermuda, Yokohama (Japan), Leeds (England), Hamburg (Germany), Edmonton (Canada), Montreal (Canada) and on the Gold Coast.

This year also marks the first edition of the new Mixed Relay Series, with events scheduled for the English city of Nottingham and Edmonton in July. The World Triathlon Mixed Relay Championships will be held in Hamburg, Germany.

The new series will comprise teams of two men and two women, with each athlete taking part in a ‘super-sprint’ triathlon of swimming, cycling and running. The International Olympic Committee (IOC) has included mixed relay triathlon on the program of events for the Tokyo 2020 Games.

Image courtesy of Gold Coast Triathlon.

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30th December 2017 - IRONMAN WORLD CHAMPIONSHIP LOOKS TO 40 YEAR ANNIVERSARY 

7th December 2017 - IOC APPROVES TOKYO 2020 OLYMPIC VENUES

1st February 2017 - INTERNATIONAL TRIATHLON UNION AND IRONMAN AGREE ‘HISTORIC’ DEVELOPMENT PARTNERSHIP

6th October 2016 - IRONMAN ASIA-PACIFIC CHAMPIONSHIPS A WINNER FOR CAIRNS 

29th July 2016 - BUSSELTON FESTIVAL OF TRIATHLON CROSSES THE LINE AS PROFESSIONAL EVENT OF THE YEAR 

10th June 2016 - IRONMAN TO ORGANISE SINGAPORE MARATHON AFTER SPECTRUM WORLDWIDE SALE

14th April 2016 - ACTIVE NETWORK MARKS FIVE YEAR PARTNERSHIP WITH TRIATHLON AUSTRALIA

26th November 2015 - DALIAN WANDA UNVEILS WANDA SPORTS GROUP

11th September 2015 - DALIAN WANDA BUYS IRONMAN TRIATHLON GROUP FOR US$650 MILLION 

13th February 2015 - CHINA’S WANDA BUYS INFRONT SPORTS & MEDIA FOR US$1.2 BILLION


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