AusLeisure

Global leader in next-generation digital services and consulting, Infosys, has announced the renewal of its digital innovation partnership with the ATP Tour until 2026.

The three-year extension of the partnership will continue to draw on Infosys' deep expertise in digital technologies like Artificial Intelligence, Data Analytics, and Cloud, which will enrich the fan experience and player performance in professional tennis.

Since the partnership's inception in 2015, Infosys and ATP have collaborated to deploy rich and innovative digital assets for ATP, including reinventing the legacy ATP PlayerZone intranet portal, launching the first ever ATP Tour fan app, and several AI-first features powered by Infosys Topaz across the Infosys ATP Stats Center.

These platforms have enhanced live match viewing and tennis data analysis with rich insights that have led to a 50% increase in traffic on the stats section of the ATP website year-on-year. It has seen over 5.7 million digital engagements from fans worldwide for its rich content including rally analysis, 3D visualisations, stroke summaries, and many point-by-point insight tools. Building on this success, Infosys and ATP will now focus on new innovations powered by AI and data to personalise experiences for players and fans.

In addition, Infosys and ATP have created a positive impact on society through the ATP Carbon Tracker, which helps monitor and offsets the carbon footprint of players. Over 200 ATP players engaged with the platform in 2023 alone, with 6.55 million kilometres of travel tracked. This first of its kind sustainable sports innovation will continue to help ATP accelerate its journey to achieve net zero emissions by 2040.

Daniele Sano, ATP Chief Business Officer enthused "we're thrilled to renew our partnership with Infosys until 2026. Over the years, Infosys' expertise in AI, technology and sustainability has yielded groundbreaking digital innovations that have elevated experiences for players and fans, and also grow the global tennis fan base. Through the ATP Carbon Tracker, Infosys helped us navigate a difficult challenge and inspire greener choices for tomorrow. We're excited to further leverage Infosys' expertise across the digital landscape of men's professional tennis over the next three years."

Sumit Virmani, EVP & Global Chief Marketing Officer, Infosys added "we are proud and excited to extend our relationship with the ATP - it was our first partnership in the world of sports and has been integral to our global brand outreach. Through a shared vision to enhance the digital experience for all stakeholders of the tennis ecosystem, while accelerating ATP's sustainability goals, our collaboration has successfully leveraged technological innovations to create an immersive and engaging experience for over a billion fans and thousands of players globally. We are enthusiastic about the next phase of AI-powered digital innovations, driven by Infosys Topaz, which will demonstrate to all our stakeholders how we can amplify the potential of this sport, especially through AI."

In addition to ATP, Infosys, has a deep and evolving association with tennis being the official Digital Innovation Partner of the Australian Open, Roland-Garros, and the International Tennis Hall of Fame, while tennis champions Rafael Nadal and Iga Świątek serve as Infosys brand ambassadors.

For more information on ATP,

For more information on Infosys 

Image top: Tennis champion Rafael Nadal serve as Infosys brand ambassadors; Image. Above: Sumit Virmani, Executive Vice President & Global Chief Marketing Officer, Infosys, along with Daniele Sano, Chief Business Officer, ATP, in Vienna. Credit Infosys

Related Articles

25th January 2024 - Infosys and Tennis Australia launch digital platforms to evolve Australian Open experience

12th February 2021 - Infosys enhances the digital experience for Australian Open virtual audience

10th September 2018 - Infosys becomes new official partner for Australian Open

29th February 2024 - Saudi investment fund PIF announces ‘strategic partnership’ with ATP

15th December 2023 - Sportradar and TDI to use deep data for new betting and media products on ATP tour events

13th March 2023 - Sportradar secures ATP data and betting streaming rights

28th October 2022 - WTA, ATP and Tennis Australia collaborate on new United Cup mixed-gender team competition

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.