Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltdread more
IAAPA introduces new global brand for Asian attraction expo
The International Association of Amusement Parks and Attractions (IAAPA), the global association for the attractions industry, has revamped its brand identity with a new look and logos to demonstrate its readiness to support the global attractions industry into the next 100 years.
Jeff Klocke, Chairman of the IAAPA Branding Taskforce and Vice President and General Manager of Pacific Park on the Santa Monica Pier in California, USA, explained "this new identity is the result of a thoughtful, three-year strategic initiative led by many IAAPA members.
“Through surveys, interviews, and research we came to better understand how members view IAAPA, and what services and resources they need and want from the association. IAAPA members shared they value the vast diversity found within our industry, and view IAAPA as the source to make lasting connections and feel inspired.”
The resulting new logo includes a wide, bright color palette representing the diversity of professionals and constituencies that make up the global attractions industry. The burst in the middle conveys the sparks of inspiration when individuals come together, and the strong, solid IAAPA letters reflect the strength of the industry while the flares signify forward movement.
In addition to a new brand image, IAAPA’s three Global Expos have been renamed - IAAPA Expo Asia, IAAPA Expo Europe, and IAAPA Expo. Formally, IAAPA’s Global Expos were known as Asian Attractions Expo, Euro Attractions Show, and IAAPA Attractions Expo respectively.
IAAPA has been running trade shows for many years with overwhelming results. Its Asia Expo (previously called Asian Attractions Expo) rotates through the Asia-Pacific region to provide attendees the opportunity to see and learn from new locations, attractions and areas of the industry.
The 2016 Expo held in Shanghai, China, for example, hosted a record-breaking 11,500 total participants, including 8,100 buyers from 79 countries and regions, who attended the event to discover new ideas, acquire best practices and gain business insights; as well as to network with industry players.
IAAPA Expo Asia is returning to Shanghai, China this year. To be held 11th -14th June at the Shanghai New International Expo Centre, the 2019 show will feature innovations, concepts and products from more than 300 companies from around the world.
David Rosenberg, 2019 Chairman of the IAAPA Board of Directors and Vice President of the Monterey Bay Aquarium in California, USA, added “while the IAAPA brand has a new look and feel, the association will continue to serve its members and uphold the highest levels of professional standards. IAAPA remains focused on helping produce safe and memorable experiences for all, and we look forward to this newest chapter in IAAPA history."
For more information on the IAAPA Expo Asia, being held from 11th to 14th June at the Shanghai New International Expo Centre, China, click here to access event details in the Australasian Leisure Management industry Calendar.
16th November 2018 - Luna Park Sydney secures 2018 IAAPA Brass Ring Award
4th November 2018 - IAAPA report highlights global surge in the ‘experience economy’
10th October 2018 - IAAPA confirms Hal McEvoy as President and Chief Executive
6th February 2018 - IAAPA opens new Asia-Pacific regional office in Shanghai
17th November 2017 - VLocker wins IAAPA Award for innovative ride locker
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!