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revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…
read moreCity of Greater Geelong has supported a strategy to increase the value of major events in Greater Geelong to $131 million per year by 2029.
Greater Geelong played host to 18 major events in 2022-23, generating an economic benefit of $77.5 million.
This represented a return on investment of 1:48 on the just over $1.6 million that the City of Greater Geelong invested to support these events.
These events also supported approximately 650 full-time equivalent jobs and drew a substantial audience of 758,000 spectators and participants to the region.
The new Geelong Major Events Strategy 2024 – 2029 aims to build on this success by increasing the economic impact of major events by 10% each year over the next five years.
Importantly, the strategy also seeks to extend its focus beyond economic impact by increasing local resident participation by 30%, halving the carbon footprint of major events and building Geelong’s brand as Australia’s premier regional events destination.
Attracting more arts, music and culture to the region in an effort to promote a greater diversity of major events is also a key feature of the renewed strategy.
Mayor Trent Sullivan notes “Major events generate significant economic benefits for businesses the region.
“Each year Greater Geelong hosts a colourful and exciting line-up of major events that draw hundreds of thousands of visitors to our beautiful part of the world.
“This renewed strategy will help expand our major events calendar and cement Greater Geelong as Australia’s preeminent regional destination for major events.”
Image: National Celtic Festival held in June in Geelong
11th July 2024 - New accessibility and inclusion plan launched for Melbourne and Geelong Convention Centres
19th June 2024 - Geelong Arts Centre Trust appoints Rhys Holden as new Chief Executive and Creative Director
12th June 2024 - City of Greater Geelong set to begin design work for North Bellarine Aquatic Centre stage two
5th March 2024 - Input invited on shaping future of live music in Greater Geelong
7th February 2024 - Melbourne Convention and Exhibition Trust launches inaugural branding for new Geelong Convention and Event Centre
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revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…
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