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Five steps to promote online registration

Five steps to promote online registration
June 16, 2014

For businesses and facilities wanting to promote online registration for classes, The Active Network has issued advice on encouraging members and participants to book online.

Active Network Manager, Strategic Accounts Christopher Shermer explains "if your are using online registration for your organisation’s recreation classes, you know how much easier it is compared to the outdated, manual process. 

"No matter when the next registration cycle begins, it’s never too soon - or too late - to make sure the community knows about your online registration option." 

Shermer and the Active Network have offered the following checklist to organisation get ready for the launch of their new season of upcoming programs.

1. Come up with a tagline:
• Something like: Need more time, Register online! or Skip the line, Register online! 

2. Prepare your team to communicate on the ground:
• Have front desk staff mention to customers the availability of online registration.
• Implement registration links as part of staff email signatures.

3. Send tailored emails:
• Create email lists of members based on their past registrations; highlight activities they might like with links to the registration pages. 

4. Publicise online and offline when registration opens:
• Display a countdown button on your website and in your email signatures.
• Include your website in offline materials (flyers, posters, etc.).

5. Write a post on your social media pages:
• Announce when your programs start and link to your registration page.
With the right technology and tools, you’re able to better manage physical registration and save time, give your community members convenient access to register from anywhere, and have immediate feedback on how quickly classes are filling up and facilities are being booked. 

Active Network is a technology leader in activity and participant management software with online registration and event management solutions.

Active Network puts brands in front of active consumers, with unique awareness of what they’re thinking about, how they plan and when they participate in activities they love. 

Only Active Network is involved in the daily lives of active consumers, embedding brands into conversations, activities and passions.

For more information, click here to contact the Active Network via their entry in the Australasian Leisure Management Supplier Directory.


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