AMPD Academy
Originally founded to meet the specific training requirements of its own venue management operations, Ampd Academy now embraces a broader mission to combat skill shortages across Australian…
read moreFitness First is embarking on an unconventional social experiment to show how exercise can change lives, and not just bodies.
New research from Fitness First has revealed it’s not just the well-trodden excuses of time, money or motivation that leads to people giving up on exercise. The research shows that two thirds (68%) of exercisers are quick to quit simply because they fail to see physical improvements fast enough – be that on the scales (25%), or a change in shape (31%) or size (26%).
As a result, despite their best intentions to improve their health, one in four Australians simply throw in the towel and abandon their exercise regime after as little as two weeks.
The findings come as Fitness First embarks on an unconventional social experiment in a bid to shed light on the role exercise plays in changing a life and encourage people to look beyond the physical improvements that come with working out.
The experiment will examine how fit feels over a 12-week period as three fitness fanatics remove exercise from their lives, and three inactivepeople add exercise to theirs.
Going beyond the traditional ‘before and after’ photograph to instead focus on how the participants emotionally evolve, their bodies will never be shown. The journey will be documented in a four part video series from the one intimate environment where everyone goes to after a workout – the shower.
As Fitness First National Fitness Manager Mick Cunico (pictured above) explains “we know that sweating it out in the gym and looking your best is only part of the exercise story.
“But many people are dismissing the feeling that exercise brings. We want to start a conversation about just how good fit feels.”
While maintaining a healthy weight has undeniable health benefits, it seems many Australians fail to recognise and value the emotional benefits that exercise can deliver. Only 19% exercise to improve their mood, a mere 12% see it as a driver to improve sleep, and a tiny 5% believe exercise plays a part in improving concentration levels.
Passionate about the experiment and promoting how fitness can improve many aspects of life, Cunico has volunteered to be one of the fitness fanatics giving up exercise for 12 long weeks:
He adds “I’m curious to discover what impact restricting my movement has on me emotionally. I can anticipate that those of us giving up exercise may start to feel lethargic and less focused, but I’m also eager to see how the lives of those embarking on an exercise routine begin to change as they encounter benefits such as more energy, mental clarity, confidence or a better outlook on life.”
To follow the experiment and our participants’ results, please visit: howfitfeels.fitnessfirst.com.au.
Research was conducted in June 2016 by Pure Profile on behalf of Fitness First Australia – a total of 1,000 respondents were polled.
2nd July 2016 - TAKEOVER OF FITNESS FIRST’S UK CLUBS COULD PROMPT CARVE UP OF GLOBAL CHAIN
23rd March 2016 - FITNESS FIRST GIVES TEENAGERS FREE CLUB ACCESS DURING THE SCHOOL HOLIDAYS
29th February 2016 - EXERCISERS ENCOURAGED TO LEAP INTO ACTIVITY AT FITNESS FIRST BONDI PLATINUM
29th October 2015 - NEW FITNESS FIRST CAMPAIGN SEES MEMBERS ASK ‘HOW DID I GET HERE?’
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
Originally founded to meet the specific training requirements of its own venue management operations, Ampd Academy now embraces a broader mission to combat skill shortages across Australian…
read morePricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry.
read moreTurnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…
read moreTPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…
read moreWe live for media production and global events, providing real-time networks for video, audio, data and communications.
read moreSeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…
read moreBioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…
read moreThe P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!