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Fitness club memberships grow by more than 10% in one year

Fitness club memberships grow by more than 10% in one year
September 5, 2013

Membership of fitness clubs in Australia and New Zealand has increased more than 10% since 2012 according to information from the latest Fitness Industry Survey, with the Survey also finding that one of their biggest issues for 2013 faced by the fitness industry was 'competition'.

Discussing the competition issue, Fitness New Zealand Chief Executive Richard Beddie states "one of the key drivers is the expansion of franchise operators, often with smaller footprint 24/7 facilities.

"At the same time, the larger clubs have continued to maintain their size, resulting in both an increase in the choices for the consumer, as well as growing the overall number of users of clubs/gyms."

While 24 hour franchise clubs attract considerable attention, currently only 20% of clubs are open 24 hours a day. As a result, the Survey suggests their growth is unlikely to be the only reason for increased membership. In addition with only 21% of clubs franchised, the majority 30% of clubs are still privately owned.

Questioned as to whether there might be another reason for the continuing growth of membership in fitness clubs in Australia and New Zealand besides the opening of more fitness clubs, Fitness Australia Chief Executive Lauretta Stace attributes the continued growth of membership to "the publicity and concern surrounding the rates of obesity and preventable chronic diseases among the Australian population has also played a major role in raising awareness."

Stace believes that the fitness industry provides a valuable service to these individuals "who are seeking health and fitness improvements as well as support and encouragement for lifestyle changes."

The Survey further suggests that membership growth and the rate of new fitness clubs opening is not set to slow down.

Reviewing the trend, Ezypay Director of Sales, Marketing and Relationships Celeste Kirby-Brown, states "each year we see more fitness clubs opening in Australia and New Zealand and we also see an increase in membership numbers.

"Competition doesn't appear to be detrimental to membership numbers in the industry. In fact based on past years we expect to see a growth in membership numbers as well a growth in fitness clubs opening in 2013."

Click here to download the free 2013 Fitness Club infograph.

31st July 2013 - FITNESS SURVEY REPORTS THAT 71% OF FITNESS CLUB MEMBERS ARE WOMEN

6th February 2013 - EZYPAY SURVEY HIGHLIGHTS KEY TRENDS IN FITNESS

16th December 2011 - 7,500 RESPONSES TO AUS/NZ 2012 FITNESS SURVEY

13th October 2011 - MOBILE PHONE NUMBERS OPTIMISE CONNECTIONS WITH CUSTOMERS


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

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