Fitness Australia welcomes EFM Health Clubs into business membership

July 5, 2021

In a significant boost for Fitness Australia’s group business membership, EFM Health Club operates 49 locations across the country, has joined the industry peak body.

Commenting that joining Fitness Australia was the next step in continuing to deliver service excellence to members, EFM Health Clubs Chief Executive, Peter Rohde advised “we are passionate about partnering with organisations whose values align with ours and Fitness Australia’s professionalism, leadership and commitment to quality and industry improvement tick all the boxes for us.

“EFM’s group business registration decision was driven by the benefits it opened up to not only our EFM Health Club business owners but also our EFM Health Club members.

“All EFM Health Clubs franchisees are existing AusREP members, and we see this as the next step to building a quality business where every aspect is subject to accreditation from Fitness Australia.

“The business membership also gives EFM Health Clubs access to professional services such as Fitness Australia’s HR and Legal support.”

Rohde said the business membership also allows the Adelaide-based group to enhance its offering to its members and provide additional benefits such as health fund provider status to offer rebates to members via their health insurance, adding “Fitness Australia business membership gives us the ability to seek quality accreditation for our clubs through the established Fitness Australia framework and for our individual clubs to access the professional development and business support services offered by Fitness Australia.

“In addition, we’re looking forward to being able to offer our members additional benefits such as health fund rebates through Fitness Australia’s exciting new arrangement with Bupa.”

Welcoming EFM’s business membership, Fitness Australia Chief Executive, Barrie Elvish said he was looking forward to working together to raise the bar even higher for industry excellence and quality assurance, advising “by joining Fitness Australia, these EFM Health Clubs are demonstrating their commitment to their exercise professionals with ongoing learning and development to raise the bar when it comes to delivering continued service excellence and providing quality assurance.

“We are focused on raising the standards across the industry and the support we have received from fitness operators has been fantastic. As people start getting back into a regular gym routine, this renewed focus will drive greater consumer confidence within their own facility as well as in the fitness industry overall.”

Operating for over 30 years with locations in NSW, Queensland, South Australia, Tasmania and Victoria, EFM Health Clubs offers personalised training sets with members receiving unrivalled guidance and support, for exceptional results from our qualified trainers and coaches.

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