AusLeisure

Global fitness business coaching company NPE and peak body Fitness Australia have agreed a three year partnership.

The NPE partnership with Fitness Australia adds significant value to Fitness Australia’s existing database of members who are wanting to learn how to better grow their fitness business in addition to the support offered by Fitness Australia. NPE team members have considerable experience in helping fitness businesses get started, grow and scale for success having helped over 36,000 fitness businesses in 96 countries via online training courses, workshops, and one-on-one business coaching.

NPE Chief Execuitve Sean Greeley has been helping fitness businesses for over 11 years and recognises the overwhelming list of challenges fitness businesses face in an increasing competitive market.

Acknowledging that running a business in Australia isn’t as simple as registering for GST or remembering to pay taxes on time, Greeley explains “most PTs in Australia fail to make it pass one and a half to two years in the industry, as they burn out and fail as business people.

“Another trend we see is existing businesses reaching a point where they plateau or get stuck and this is where NPE can help make a difference. My team and I are passionate about coaching people to success in business and providing them with the necessary professional development.

“I think there’s a lot of really enthusiastic Personal Trainers and Fitness Business Owners in Australia who really want the best for everybody, they’re not driven by ego, they’re driven by wanting to serve and make a difference in the market. They’re committed to their own growth and development to become a better business owner, so they can in turn help more people, not just for their own personal gain and I love the values and the passion that I see in those business owners in Australia.

“However, we often meet clients who are still running their fitness business like it’s a backyard business and they need to learn professional business management skill sets and systems to be able to grow beyond what they can personally handle with clients and maybe one or two staff. Taking the next step, means having a new level of commitment and investing in professional development and education.”

Sharing his experience on some common challenges fitness business owners and operates face, Greeley adds “we’ve had a number of clients who were in bad leases, for facilities that were draining them financially; (clients who) weren’t charging enough or packaging and pricing their services correctly; and (clients) running unprofitable businesses.

“Not knowing how to sell or communicate effectively is also a common issue, not knowing how to generate leads in the market, or struggling with staff turnover, we’ve seen businesses with clients leaving because staff weren’t taking care of the clients, all of those challenges we’ve helped people solve along the way.”

The NPE partnership with Fitness Australia will include a number of initiatives, including; CEC approved business courses, including a newly relaunched popular sales course ‘The AUTO-CLOSER® Sales System.’

NPE will also be hosting a National Road Show in all major metropolitan markets kicking off in June 2018 to increase the face to face time with Fitness Australia members and inviting new clients to local one day workshops.

Commenting on the link, Fitness Australia Chief Executive Bill Moorr added “NPE is a long-time supporter of Fitness Australia. Now we’re taking our relationship to the next level by giving Fitness Australia members access to NPE’s expertise and tools. These will take the form of eBooks, business workshops, and online advice.

“We’re super excited about this partnership because NPE brings a wealth of fitness industry specialists from around the world – people who have walked in the shoes of a fitness business owner, manager and trainer.”

NPE will also be presenting at FILEX 2018 and is inviting Fitness Australia members to attend workshops and information sessions.

Fitness Australia represents over 25,000 registered personal trainers, fitness instructors, fitness businesses and suppliers Australia-wide.

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