Latest News

Back to Latest News back

 

Disney looks to protect IP after characters seen at new Wanda World

Disney looks to protect IP after characters seen at new Wanda World
May 31, 2016

The Walt Disney Company is reportedly ready to take action to protect its intellectual property rights after performers dressed as Snow White and Captain America were sighted at Dalian Wanda Group’s new theme park and entertainment complex in the Chinese city of Nanchang.

The costume characters were seen at the weekend after the opening of the new Wanda World park on Friday.

In an emailed statement quoted by Bloomberg News, Disney explained “we vigorously protect our intellectual property and will take action to address infringement.

“Our characters and stories have delighted generations, these illegal and substandard imitations unfortunately disappoint all who expect more.”

Earlier in the week, Wang Jianlin, the billionaire head of the Wanda Group, had been highly critical of the soon-to-open Shanghai Disney Resort.

Highlighting the escalating rivalry between the Wanda and Disney, Wang also questioned Disney’s vast intellectual property rights, stating “the days of Mickey Mouse and Donald Duck being able to create a frenzy are over”, during an interview with state-run China Central Television (CCTV).

However, Wang’s  disregard for Disney’s IP appears not to have been shared at Wanda World with costume characters dressed as Snow White and Captain American were posing for pictures with visitors in a non-ticketed area of the complex. Stuffed animals resembling the characters Pokemon and DreamWorks’ Kung Fu Panda were also seen on sale.

The Disney look-alikes were spotted at the official opening of the US$3.2 billion Wanda Cultural Tourism City in Nanchang, the first of his conglomerate’s 15 planned theme park and entertainment projects in China that it hopes will help it unseat Disney as the world’s largest tourism operator.

Wanda said in an statement Sunday in response to Bloomberg’s queries that “the non-Wanda characters were operated by individual stores within Wanda Mall. They do not represent Wanda.”

The company declined to comment on Disney being prepared to protect its intellectual property.

Bllomberg quoted Singapore-based IP lawyer Wang Yingyu as stating “there’s more than a passing similarity between the costumes seen at Wanda’s park and designs registered by Disney.

"Legally, the bottom line is that the owner of a space is responsible for infringement that has occurred, unless they argue that they cannot exercise control over their tenants - which would require thorough proof that they have done all they can to control the situation."

Images: Disney's Snow White (top - courtesy of Walt Disney Company) and images of planned future Wanda World attractions (below).

28th May 2016 - WANDA WORLD THEME PARK OPENING THE FIRST OF 15 IN CHINA

27th May 2016 - ASIAN THEME PARKS LEAD GLOBAL ATTRACTIONS INDUSTRY GROWTH

24th May 2016 - HOW SYDNEY ALMOST GOT A DISNEY RESORT

23rd May 2016 - DALIAN WANDA HEAD SLAMS DISNEY SHANGHAI RESORT

22nd June 2015 - GLOBAL LICENSED MERCHANDISE MARKET WORTH US$241.5 BILLION IN 2014


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business