AusLeisure

In a move to strengthen its product offering, Discovery Parks, Australia’s largest owner and operator of holiday parks, is set to spend $14 million across six parks in the lead up to Christmas.

Discovery Parks has recently announced that its new business structure will include further investing in its people, place and process to support the business for scalable growth to 2020 and beyond.

This new investement is seen as significant step on implementing this strategy.

Six properties will undergo strategic developments – Barossa Valley, Lake Bonney, Maidens Inn Moama, Emerald Beach, Gerroa and Bryon Bay.

To identify key performing features in the parks, Discovery Parks has conducted a detailed review on recent developments. New cabins, safari tents and waterparks are recognised as developments that can successfully elevate park performance.

Combining these insights and results from current occupancy analysis with regional tourism statistics, Discovery Parks will invest in the following across six selected parks:

• An impressive combination of 60 new Deluxe and Superior cabins
• A splashtacular illuminated waterpark
• Resort-style pool
• State-of-the-art kids-club/ community centre
• A cutting edge camp kitchen

Discovery Parks Chief Executive Grant Wilckens explains “our goal is to build the best accommodation business in Australia and help our guests ‘discover what matters’ with a customer focused strategy.

“This investment is us putting money where our mouth is.

“All the developments are built on our extensive customer knowledge. We are confident that they will fulfil the demand at each location and create an even better experience for our customers.”

This announcement follows a string of other initiatives. Last month, Discovery Parks acquired

Coolwaters Holiday Village at Yeppoon in Queensland and signed a 15-year management contract for Streaky Bay Foreshore Tourist Park in South Australia.

Founded in 2004, Discovery Parks is Australia’s leading tourist holiday park owner, operator and manager. The group comprises of over 60 holiday, corporate and work stay parks nationally, offering mountain cottages, beachside villas, ski cabins, pet-friendly family units, backpacker lodges, camping grounds and powered caravan sites.

For more information on Discovery Parks go to www.discoveryholidayparks.com.au

Images: Discovery Parks Pambula Beach, NSW (top) and an aquatic play space at the Emerald Beach, NSW park (below). 

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