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Decline in golf club memberships slows

Decline in golf club memberships slows
July 6, 2016

The ongoing decline in golf club memberships in Australia slowed to 0.5% in 2015, with national membership numbers reported as 397,063 golfers for the prior 12-month period, equating to a loss of 1,983 individual members.

As reported by the 2015 National Golf Club Participation Report, published by Golf Australia in conjunction with Golf Management Australia (GMA), for the 12 month period to the end of December 2015 approximately 14.54 million rounds were recorded by GolfLink across the same number of facilities, a 1.9% increase over the same 12 month period in the prior year.

On a year-end basis, slightly higher growth was recorded in rounds played by male golfers, while females golf club members – around 20% of national members – recorded a 1% decline from 2014.

The Report, the fourth of its kind, noted that membership pressure was more evident in regional areas, accounting for 60% of the national member mix, where an overall decline of 0.9% was reported.

While club membership numbers in metropolitan areas fell by 0.4%, the report highlights that 34% of clubs across Australia reported a net increase in member numbers in 2015. Further, as a lead indicator to future demand outcomes, the report also notes that the national club member attrition rate also fell to 9%, down from 12% when first measured last year.

Commenting on the findings, Cameron Wade, Director of Golf Development at Golf Australia stated “the 2015 outcome is the smallest annual membership decline recorded since 1999.

“Off the back of another sub 1% membership decline in 2014, a declining attrition rate and steady growth in competition rounds played, these results present an encouraging outlook for club golf in Australia.”

Other key findings in the report include:

• Reported member numbers for social clubs have increased over the past five-years from 10,975 in 2011 to 20,745 in 2015.
• The average age of club members across the country is just over 55 years with the average age of male members (53.4 years) being 9 years younger than females (62.5 years).
• 54% of the national club golf membership base is aged 55 years or greater.
• Junior members under the age of 18 account for 3.6% of total members.

Click here to view the full report.

4th July 2016 - VILLAGE ROADSHOW TO INTRODUCE TOPGOLF CONCEPT AS PART OF REVITALISATION OF ATTRACTIONS

31st May 2016 - FUTURE OF GOLF PARTICIPATION BASED ON FAN ENGAGEMENT

8th May 2016 - DELEGATE REGISTRATIONS OPEN FOR GOLF BUSINESS FORUM 2016

8th August 2015 - GOLF BODIES REPORT RISE IN AUSTRALIAN PARTICIPATION


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