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ClassPass launches monthly fitness membership service in Australia

ClassPass launches monthly fitness membership service in Australia
October 29, 2015

ClassPass, the USA based fitness pass/sharing innovator has finally hit Australian shores, giving members sector leading monthly access to a selection of the most sought after boutique studios and gyms locally, and overseas.

Following its launch in Sydney and Melbourne last week, ClassPass has announced plans for rapid growth across Australia, offering Australian members a ‘boarding pass’ to interstate and international fitness with its ‘ClassPass Flex’ program - giving ClassPass members access to the world’s largest network of fitness classes, with over 7,000 partner studios and gyms available in 36 cities worldwide.

By removing barriers to entry, ClassPass encourages members to mix up their workouts and discover the variety of new classes available. Members can choose from a wide range of fitness experiences, from aerial yoga to HIIT classes, at a host of boutique fitness studios that they may not have traditionally had the opportunity, or confidence to try. 

ClassPass' Australian General Manager Natasha Prasad explained "we are excited to bring ClassPass to Australia and partner with a high calibre of studios and gyms here who are at the top of their fitness game. Australian members of ClassPass are benefiting from the experience and expertise of a global brand that has revolutionised the way people approach exercise and is deeply entrenched in the fitness culture. Our unique ClassPass Flex means that regardless of work commitments or travel, members can experience the variety and benefit of ClassPass all over the world.

"We are delighted to have already partnered with some of the most exclusive studios and gyms in Australia, including InYoga, Studio PP, Fitness Playground, Core Candy and Humming Puppy - offering members access to the latest and most innovative teachers and classes.”

Launched in New York in 2013, ClassPass has facilitated more than 10 million reservations to date and transformed the way people engage in fitness worldwide. Members have the freedom of an open fitness relationship that allows them to discover and return to a variety of classes at some of the most exciting fitness studios and gyms available.

Prasad founded FitSessions in April this year, before merging that venture with ClassPass.

Commenting on the Australian expansion, ClassPass co-founder and Chief Executive Payal Kadakia stated "with a vibrant fitness culture and a wealth of boutique fitness studios and gyms, Australia was a natural choice when seeking new expansion opportunities globally. We are already working with a high calibre of partners in Sydney and Melbourne and we look forward to expanding our presence across Australia.”

The ClassPass dashboard and mobile app enables members to seamlessly discover, review and book classes and to follow ClassPass friends and influencers to see what classes they have taken. It also enables ClassPass to recommend studios and gyms based on previous attendance elsewhere. ClassPass is the only monthly membership to offer this personalised approach to discovery, encouraging members to step outside their zones of familiarity.

Prasad added “through our personalised dashboard and app, we are creating a global community of fitness fans, who can build their own workout schedule with times and locations that suit them.

“Members can review every class they attend and, based on their preferences and class history, receive custom recommendations, whether that’s in Sydney, if they’re travelling interstate, or overseas.

“Likewise, our partners can access the dashboard to review feedback from members, ensuring they are tailoring their offerings to best suit members’ needs and help to grow and develop their businesses.”

ClassPass is set to help further remove the barriers for Australian fitness fans by bringing new experiences and a number of exclusive studios all under one membership platform. The cost of a monthly ClassPass Membership in Australia is $99 for unlimited classes, allowing up to three visits per studio each month.

For further information please visit www.classpass.com 

Images: ClassPass (top) and Payal Kadakia (below).

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However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

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