Latest News

Back to Latest News back

 

CINZ and Tourism New Zealand to expand collaboration to grow business events

CINZ and Tourism New Zealand to expand collaboration to grow business events
September 11, 2017

The marketing of New Zealand as an international business events destination will continue to be enhanced by an ongoing agreement between Tourism New Zealand and Conventions and Incentives New Zealand (CINZ).

The two organisations have re-signed for a fifth year a Memorandum of Understanding (MOU) that confirms cooperative activity in the promotion of international business events to New Zealand. This most recent commitment will build on the momentum of previous years encouraging visitation to New Zealand from the lucrative business events sector.

Tourism New Zealand’s Chief Executive Stephen England-Hall says the organisation will continue to support CINZ’s Australian trade events to enable greater reach and effectiveness.

Tourism New Zealand will continue to drive global marketing campaign activity in support of the sector, and operate the Conference Assistance Programme as the key tool in securing large scale international conferences.

England-Hall explains “Tourism New Zealand and CINZ have a longstanding relationship (and) with the increased focus on international business events as a factor in this country’s economic growth the MOU ensures full collaboration on the most meaningful opportunities.

“And the results are strong with International Visitor Survey figures detailing that Conference and Convention arrivals were up 11% - 70,688 - for the year end June 2017. Additionally, New Zealand rose four places in the most recent International Congress and Convention Association (ICCA) data to 12th spot in Asia Pacific and 47th spot in the world.

“Clearly our focused approach to partnering works.”

CINZ Chief Executive Sue Sullivan says the coordination across the sector delivers significant benefit for the New Zealand industry and the economy as a whole.

Sullivan adds “CINZ’s programme of work continues to be enhanced by the MOU. We work in partnership in the Australian market place, leveraging the relationships to maximise the opportunities for New Zealand and our members.

“We continue to use the 100% Pure New Zealand message in all marketing activities as the overarching destination message. We will continue to work to develop the annual trade show MEETINGS with a real focus on the buyers beyond Australia.

“As with all things, much greater success can be achieved when we work together to maximise the strengths of each organisation. It is imperative that the industry is seen by the market as a collective, working hand in hand.” 

5th June 2017 - BRIGHT FUTURE FOR NEW ZEALAND BUSINESS EVENTS

1st June 2017 - CHRISTCHURCH CENTRE DESIGNS REVEAL WORLD-CLASS VENUE 

4th May 2017 - AUCKLAND TO HOST TOURISM ACTIVITY EXTRAVAGANZA FOR TRENZ DELEGATES

3rd May 2017 - SKYCITY WELCOMES NEW CHIEF EXECUTIVE WITH TRADITIONAL MAORI CULTURAL CEREMONY 

14th March 2017 - SURVEY REVEALS DEPTH OF NEW ZEALAND TOURISM INFRASTRUCTURE NEEDS

8th March 2017 - CONVENTIONS GENERATE HIGH VALUE FOR NEW ZEALAND

1st March 2017 - DEPARTMENT OF CONSERVATION TO CHARGE FOR ACCESS TO NEW ZEALAND’S NATIONAL PARKS? 

31st January 2017 - TOURISM INDUSTRY AIMS TO MAINTAIN RECORD GROWTH

21st December 2016 - TOURISM NEW ZEALAND NAMES NEW CHIEF EXECUTIVE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Myzone

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business