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Cancer charity aims to raise $100,000 at The Fitness Show
Outrun Cancer, a not-for-profit organisation that encourages people to take action against cancer, is gearing up to break three Guinness World Records at the upcoming Fitness Show.
Taking place on the Technogym stand the organisation will be gearing up to break three Guinness World Records for the furthest distances run on a treadmill in 24 hours.
The current records that will be attempted to be broken include: Team Male - 12 runners: 400 kilometres, 3:10 pace; Team Female – 12 runners: 318 kilometres, 4:11 pace and Individual Male, to be attempted by Luca Turrini, who will aim to cover 261 kilometres at 5:31 pace.
There will also be a Mixed Team consisting of 48 runners who will be seeing how close they can get to the team World Record distance of 438 kilometres.
In addition to the mammoth challenge, Outrun Cancer has set a goal to raise $100,000 for Camp Quality, the children’s cancer charity delivering innovative programs and services which develop life skills and strengthen wellbeing in children aged up to 13 impacted by cancer, whether their own diagnosis, or the diagnosis of someone they love (parent, carer or sibling).
Outrun Cancer founder and Chief Runner Luca Turrini explains “for those like me, who have kids or are around kids and have happened to visit a hospital and seen children and families that are doing it tough, 24/7, for weeks and months on end, you will know how important it is that they receive the best support possible.
“Camp Quality does an amazing job in providing that support and it is a privilege to be able to use our passion to give back and make someone else’s life a little better.”
The $100,000 raised will support 30 families for one year, giving them access to all of Camp Quality’s programs and services, designed to meet the specific wellbeing needs of children growing up with cancer, and their families, free of charge. This includes family and kids camps, in hospital support through puppets, family liaison coordinators and child life therapists, family fun days, experiences and retreats, and Camp Quality’s Primary School Education Program which visits schools across Australia to teach kids about cancer.
Turrini explains “I believe when our running community and the public come together, we will achieve something truly incredible. I want to dedicate each hour of my run to a family. If we can visualise what these kids and families are going through every day, I believe we can all endure the pain of the running.”
One person who knows too well about pain and pushing the boundaries is ultra-marathon runner Pat Farmer.
Explaining her experience, Farmer states "I say to people, ‘At least when you are in pain you know you are alive.’ If you don’t think Luca is running fast at 12 kilometres an hour, give it a crack at eight, nine, ten kilometres an hour and you’ll start to see exactly what I’m talking about.
“For the amount of time Luca is trying to set that record for is truly unbelievable. All of us as human beings have a choice as to whether we exert ourselves or not. The greatest gift is having that choice. This is a serious attack at a world record. It wouldn’t be a world record unless it was tough and it is extremely tough.”
Technogym, the global supplier of fitness and wellness technologies and solutions, is supplying the all-important hardware for the world record attempts, which will be live tracked on the mywellness cloud platform.
Four dedicated Technogym Excite treadmills will literary be working around the clock to get Luca, the men’s team, women’s team and mixed team across the finish line.
Technogym Australia Country Manager Claudio Bertozzi adds “wWe’re very excited to be hosting these Guinness World Record attempts. Technogym has always strived to push the boundaries and test the limits in wellness technologies and solutions, and it is only fitting that we support Outrun Cancer and the amazing individuals who are doing the same for charity.”
For more information on the Guinness World Record attempts and to make a donation to Camp Quality go to www.outruncancer.com/gwr.
The event is being held at the Technogym stand at the 2017 Fitness Show in Sydney, Booth N33.
Click here for more information on the Fitness Show in Sydney in the Australasian Leisure Management industry Calendar.
Click here to contact Technogym Australia via their entry in the Australasian Leisure Management Supplier Directory.
Images: Outrun Cancer encourages supporters to run hard (top), Luca Turrini (middle) and Rio 2016 Athletes use the Technogym SkillMill (below).
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