Latest News

Back to Latest News back

 

Boy George records iconic anthem for YMCA campaign

Boy George records iconic anthem for YMCA campaign
June 20, 2017

A new media campaign reintroducing the YMCA to the Australian public is seeing 80s pop icon Boy George covering the classic disco anthem 'YMCA'.

The Why Not? Campaign aims to communicate the YMCA’s united belief in inspiring young people and addressing issues that concern them.

Introducing the initiative, YMCA NSW Chief Executive Leisa Hart explains “as a major employer of young people in hundreds of communities and through our many programs that already provide platforms for young people’s voices to be heard, we want to be known for our belief in them.

“We feel the best way to do this is by using the media to shine a spotlight on the issues that matter most to them.”

Launched today (20th June), with exclusive media spots on Channel Nine’s ‘Today’ Show, as well as other associated media, the campaign aims to create a platform for the voices of young people to be heard on a range of social issues including employment, mental health and marriage equality.

Commenting on his involvement in the campaign, Boy George stated “the world can be a scary and overwhelming place, it's easy to feel you're not important and that your views don't matter.

"What if the answer to some of our biggest problems is in the mind of a young person who feels there's no place in society for them? We need to give them a voice and start listening."

The partnership is remarkable given that the organisation threatened legal action when the Village People's ‘YMCA’ took off in the 1970s, spawning an iconic dance that can still bring parties together. Most importantly, it became an encouraging and slightly risqué anthem for the LGBT community considering the song's roots. The case was dropped when the organisation realised that they didn't actually own the trademark, but they remained hesitant to embrace the track until now.

Speaking to the Guardian Australia on their decision to reclaim and celebrate the once controversial song for the campaign,  YMCA Australia Chief Execuitve Melissa Crole advised “when you listen to the reason why the song was written and listen to the verses, then you see it fits with our social mission.”

Hart added “believing in the power of young people means we can be a conduit for their voices, even if we haven’t spoken out on their issues. We will start with three key issues that matter to young people today and we will fight for them to be heard. Those issues are mental health, unemployment and marriage equality.

“These three issues were thoughtfully researched and selected. We looked to research to inform us, including Mission Australia’s Youth Survey, Foundation for Young Australians ‘The New Work Order’, Government data, News polls, Research by Marriage Equality Australia, Beyond Blue, Headspace, YMCA’s own One Million Voices research, and current topical media issues.”

Images: Boy George launches the YMCA's Why Not? Campaign (top), the Campaign (middle) and merchandise (below).

Watch the music video for Boy George's version of YMCA here:.

17th June 2017 - CITY OF BOROONDARA AND YMCA VICTORIA RECOGNISED AT AQUATIC AND RECREATION VICTORIA AWARDS

16th June 2017 - YMCA VICTORIA MOVES TO CORRECT UNDERPAYMENT OF AQUATIC FACILITY STAFF 

3rd April 2017 - YMCA BACKS ‘GIRLS MAKE YOUR MOVE’ CAMPAIGN WITH FREE GYM ACCESS

13th December 2016 - CASEY EXTENDS FACILITY PARTNERSHIP WITH YMCA 

3rd December 2016 - YMCA’S LEISA HART CALLS FOR NATIONAL WATER SAFETY EDUCATION PROGRAM FOR CHILDREN

16th September 2016 - YMCA AUSTRALIA ISSUES PUBLIC APOLOGY TO PAST VICTIMS OF SEXUAL ABUSE

25th July 2016 - ARV AND YMCA VICTORIA TEAM UP TO PILOT NEW BEAST PHYSICAL ACTIVITY PROGRAM


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

Vivaticket

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business