AusLeisure

Looking to expand their Local Agent footprint in Victoria, Big Red Group - Australia and New Zealand’s largest experience marketplace - has entered into a strategic partnership with Tourism brochure distributor, brochuresDM, appointing them as a Local Agent master distributor in Victoria.

Through the partnership, Big Red Group’s ‘Local Agent’ platform will have access to brochuresDM’s 250+ brochure board locations in popular visitor sites such as hotels, motels, information centres, and caravan parks throughout Victoria . This partnership will add to Local Agent’s existing footprint of 40+ locations in Victoria, enabling tourists to seamlessly book experiences through the hotel concierge, reception or tour desk.

The partnership supports a shared objective to aid local tourism and the growth of experience partners within Victoria, providing them high value and effective distribution. Powered by Local Agent’s technology platform, tourists will now have access to hundreds of experiences through the end-to-end booking service.

Big Red Group Chief Executive  David Anderson enthused “through this partnership with brochuresDM and expansion of Local Agent’s footprint, we’re excited to be supporting the Victorian experience partner community, and increase the visibility and bookability of the great experiences on offer. Across the market, we’re seeing travellers and tourists demand a more seamless experience, and technology solutions are a key part of this.”

brochuresDM Director, Martin Kelly adds “we are thrilled to be partnering with Big Red Group on the Experience Oz Local Agent platform in Victoria. It’s especially exciting to join up with an Australian company that are a proven leader in the sector. We look forward to sharing this ‘easy to use’ platform with the local accommodation sector, to help enhance the Visitor Experience, and provide a convenient channel to connect them with all the great adventures that Victoria has to offer.”

Big Red Group is the largest marketplace of experiences in Australia and New Zealand, and home to leading brands including Adrenaline, Experience Oz, Experience Oz Local Agent, and RedBalloon.

More information on Big Red Group at www.thebigredgroup.com.au

Image: Tandem Skydive Torquay.Credit: Adrenaline 

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