Latest News

Back to Latest News back


Auckland tourism operators reconnect with trade partners in Australia

Auckland tourism operators reconnect with trade partners in Australia
May 11, 2022

Auckland tourism operators are reconnecting with international trade partners in Sydney this week to showcase Tamaki Makaurau Auckland. The 'Auckland is Calling' Trade Event on 11th May organised by Auckland Unlimited is an exclusive opportunity for Auckland operators, and follows the Tourism New Zealand Regional Showcase, one of the first major international trade events by Tourism New Zealand since March 2020.

Auckland Unlimited’s Head of Visitor Economy, Annie Dundas notes “this is an exciting milestone for our industry as we reconnect with trade partners that are valued and vital relationships for our industry. While we’ve been able to stay connecting online, real value comes from kanohi ki te kanohi – being face-to-face - and that’s why it was so important to organise this trade event off the back of the Tourism New Zealand Regional Showcase.”

“While our borders may have been closed, Auckland has been busy with the opening of new hotels, restaurants and unique experiences for visitors to get excited about. And our festival and event line up is building quickly with a mix of world-class and unique-to-Auckland experiences on offer.

The Auckland is Calling Trade Event will provide a platform to connect more than a dozen Auckland hotels and tourism operators directly with leading trade partners and key decision-makers in the Australia Market to provide updates, discuss business opportunities and drive conversion to book travel to Tāmaki Makaurau Auckland.

On the prior two days, delegates from Auckland Unlimited will represent the region at the Tourism New Zealand Regional Showcase and will be one of almost 30 Regional Tourism Organisation’s engaging with leading trade partners in the Australian market. 

Prior to Covid-19, Australians accounted for almost 45% of international arrivals to Auckland and contributed around 20% or $1.9 billion of Auckland’s annual international visitor spend.

Gavin Oliver, Owner of Ecozip and Chair of the Auckland Regional Tourism Forum says the Auckland Is Calling event provides an invaluable opportunity to reconnect with key partners in Australia. 

“It’s fantastic to finally be getting offshore and promoting Auckland once again. It’s a signal that Auckland is open, that we’re looking forwards, and that Auckland’s businesses are ready to again welcome our Aussie neighbours.

“Previously Australia was the largest visitor market for the city, so events like this deliver a vital link for the city’s wider business community; allowing us to both reconnect with former key partners and develop new relationships which, in turn, will start to see revenue again flow through the city’s visitor-economy.”

The trip also coincides with the region’s marketing campaign Auckland is Calling landing in market to attract Australians, particularly those on the Eastern Seaboard, to New Zealand’s largest city.

Auckland is Calling Trade Event
    Wednesday 11th May 2022 8.30am – 5pm
    The Langham Sydney, Harbour Room

Image courtesy Ecozip

Related Articles

11th May 2022 - New Zealand borders to open to all international visa holders from 1st August

9th May 2022 - Auckland stages colourful event to boost recovery of city centre

9th May 2022 - $86.4 million invested into Northern Territory’s tourism and events industry

8th May 2022 - Hong Kong Tourism Board announces revival plan in wake of COVID

6th May 2022 - South Australian tourism businesses search for staff

5th May 2022 - Samoa to reopen to international tourism from August 2022

3rd May 2022 - Auckland’s Mount Smart Stadium to host first rugby league tests in two years

2nd May 2022 - Tourism industry calls for expansion of export grant to support rebuild

27th April 2022 - New Zealand tourism industry prepares to welcome back international visitors

27th April 2022 - Queensland tourism and event operators have potential to generate $2 billion in April

22nd April 2022 - ATTA looks at challenges and Opportunities in Community-Based and Indigenous Tourism in Australia and New Zealand

21st April 2022 - Western Australian Government designates Tawarri Hot Springs a significant tourism project

30th March 2022 - TRENZ Connect Online events reconnects New Zealand tourism with global markets

18th March 2022 - South Island areas prioritised in New Zealand regional tourism funding

25th February 2022 - Tributes paid to New Zealand tourism champion Jeroen Jongejans

17th November 2021 - New Zealand Government to open Auckland border from 15th December

6th September 2021 - Coronavirus lockdown set to be eased for all New Zealand except Auckland

1st September 2021 - Business Events Industry Aotearoa Conference moved to November 2021

14th September 2020 - Tourism Industry Aotearoa urges next government to give tourism industry a central role in regions’ recovery

4th June 2020 - Tourism Industry Aotearoa urges businesses to act quickly on tourism funding

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Intelligenz Solutions

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology



Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation



Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing


Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues


Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism


SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues



ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business