ASM Global partnership to bring sporting events to convention centres portfolio

March 16, 2024

Hospitality / Sport / Technology / Venues /

ASM Global has announced that it will work with digital network Playeasy to bring sporting events and activities to its convention centre portfolio.

Aiming to maximise sporting events bookings for ASM Global’s convention centres, the exclusive relationship will provide the venue management giant direct access to more than 600 sporting event operators in over 100 types of sports and activities.

Along with showcasing venue capabilities on the Playeasy platform - the largest digital network in the sporting event and sports tourism industry - ASM Global convention centres will have unprecedented access for identifying sporting event leads, responding to requests for proposals from event organisers, estimating local economic impact and co-marketing upcoming events in collaboration with destination partners.

Highlights of the partnership also include elevated awareness for ASM Global convention centres under the brand’s global profile on the platform, enhanced product offering designed specifically for convention centres, as well as data-driven insights and comprehensive real-time analytics of marketing performance and conversion rates crucial for optimising venue marketing strategies.

Commenting on the partnership, ASM Global Vice President - Market Development, Anna Nash stated “we're thrilled to join forces with Playeasy as its leading sports events and sports tourism platform complements ASM Global's expertise in producing live event experiences.

“This collaboration enhances our ability to drive content to our extensive portfolio of venues, facilitating easier access for sports-event organizers to our convention centres. By leveraging our network, we aim to empower organisers to expand their events across our diverse venues, boosting economic impact from out-of-state visitors."

Kerri Shields, Playeasy’s co-founder and President, added “it's an honour to announce our partnership with ASM Global convention centres. This collaboration brings immense value to our event organizer partners, empowering them to seamlessly connect with premier convention centres nationwide. Beyond that, the true impact of this partnership lies in the value we'll collectively deliver to visitors and local communities surrounding ASM-managed convention centres. Together, we're aiming to elevate sporting event experiences and foster community engagement around those events."

Image: ICC Sydney staged Fast4 tennis in 2017. Credit: Populous.

14th March 2024 - ASM Global appointed managers of KAFD Conference Centre in Riyadh

22nd February 2024 - ICC Sydney delivers carbon neutral ‘RESPECT’ experience

21st February 2024 - ICC Sydney report spotlights six trends shaping the evolution of events

7th December 2023 - ASM Global Asia Pacific makes key business development appointment

8th November 2023 - International venue managers ASM Global acquired by Legends

16th October 2023 - Creative industries festival SXSW Sydney launched at ICC Sydney

26th September 2023 - ASM Global announced as managers of Dubai’s Connect Conference Centre

15th September 2023 - ASM Global announces plan to develop next generation of leaders

12th July 2023 - ASM Global partners with guest experience experts to drive fan innovations

22nd May 2023 - ASM Global’s Harvey Lister calls for Gold Coast Convention and Exhibition Centre expansion

11th February 2023 - ASM Global Asia Pacific appoints new Director of Marketing

23rd November 2022 - ASM Global unveils Exhibition World Bahrain

17th November 2022 - ASM Global promotes Alex Merchán to drive expansion of the world’s largest live-event marketing platform

29th September 2022 - ASM Global reappointed as manager of Brisbane’s Suncorp Stadium

24th August 2022 - ASM Global venues secure four of the top five rankings for Australia/New Zealand

29th July 2022 - ASM Global Advantage shows flexibility at Te Pae Christchurch Convention Centre

22nd July 2022 - ASM Global announces partnership with Malaysian Government for management of Kuala Lumpur Sports City

27th June 2022 - ASM Global technology partnership to deliver new venue management platform

12th January 2016 - Sell-out crowd watches FAST4 Tennis at the Allphones Arena

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.