Latest News

Back to Latest News back

 

Anytime Fitness launches fitness media business

Anytime Fitness launches fitness media business
June 30, 2014

Leading Australian fitness club franchise Anytime Fitness has launched a new media network - Anytime Vision – to enable external brands access to target Anytime Fitness’ health and fitness focused member base of over 350,000.

Anytime Vision offers marketers and advertisers an innovative suite of media opportunities aimed at maximising engagement with the Anytime Fitness’ fast growing member base – which is tipped to reach 400,000 by year end.

The new Anytime Vision network of state-of-the-art digital panels has been installed in clubs in all states and territories of Australia, both metropolitan and regional, ensuring blanket coverage for brands to a growing captured market. The media technology allows brands to target specific locations, times of day and even demographic audiences.

Anytime Vision General Manager Andrew Sneddon explains “through Anytime Vision, our partners are able to communicate with Anytime Fitness members in a meaningful way that adds value to them, our franchisees and (our) members.

“Through a bespoke network of digital screens, branded in-club activations, a digital magazine and other media platforms we can provide unique access to a highly engaged community that we know incredibly well.

“Of Anytime Fitness’ 350,000 members, 63% are male and 37% female with an average age of 32 - our Gen Y members make up 58% of our membership base while Gen X’s make up 29%.

“Extensive research tells us that our members are busy and time poor; they see health as a priority and understand the importance of keeping fit for maintaining good health. With this in mind, we’re already working with a number of category and brand leaders from various industries, including Asics, AIA Vitality, Garmin, Musashi, Flush Fitness, Mr Pink (Ginseng drink), Vitaco, and Bounce Foods. In addition we have chosen to collaborate with Odysseus Media, the publishers of Men’s Fitness and Shape Magazine.”

Anytime Vision plans, schedules and manages all of its media platforms and provides clients with a comprehensive annual media plan and monthly reporting. Sneddon comments, “Our main aim is to build strategic long term partnerships with all of our new partners, while at the same time ensuring partner brands become top of mind from a member perspective”.

Anytime Fitness Group Chief Executive Lindsay Munns adds “Anytime Vision provides an exciting new channel for national brands to connect with an attractive target audience who have become increasingly difficult to reach through traditional media. This is a great opportunity for partners to leverage off the excitement that has been generated around the Anytime Fitness brand.”

For more information go to www.anytimevision.com.au

30th May 2014 - ANYTIME FITNESS AUSTRALIA CELEBRATES SIXTH BIRTHDAY WITH 350TH CLUB OPENING


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business