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Anytime Fitness launches fitness media business
Leading Australian fitness club franchise Anytime Fitness has launched a new media network - Anytime Vision – to enable external brands access to target Anytime Fitness’ health and fitness focused member base of over 350,000.
Anytime Vision offers marketers and advertisers an innovative suite of media opportunities aimed at maximising engagement with the Anytime Fitness’ fast growing member base – which is tipped to reach 400,000 by year end.
The new Anytime Vision network of state-of-the-art digital panels has been installed in clubs in all states and territories of Australia, both metropolitan and regional, ensuring blanket coverage for brands to a growing captured market. The media technology allows brands to target specific locations, times of day and even demographic audiences.
Anytime Vision General Manager Andrew Sneddon explains “through Anytime Vision, our partners are able to communicate with Anytime Fitness members in a meaningful way that adds value to them, our franchisees and (our) members.
“Through a bespoke network of digital screens, branded in-club activations, a digital magazine and other media platforms we can provide unique access to a highly engaged community that we know incredibly well.
“Of Anytime Fitness’ 350,000 members, 63% are male and 37% female with an average age of 32 - our Gen Y members make up 58% of our membership base while Gen X’s make up 29%.
“Extensive research tells us that our members are busy and time poor; they see health as a priority and understand the importance of keeping fit for maintaining good health. With this in mind, we’re already working with a number of category and brand leaders from various industries, including Asics, AIA Vitality, Garmin, Musashi, Flush Fitness, Mr Pink (Ginseng drink), Vitaco, and Bounce Foods. In addition we have chosen to collaborate with Odysseus Media, the publishers of Men’s Fitness and Shape Magazine.”
Anytime Vision plans, schedules and manages all of its media platforms and provides clients with a comprehensive annual media plan and monthly reporting. Sneddon comments, “Our main aim is to build strategic long term partnerships with all of our new partners, while at the same time ensuring partner brands become top of mind from a member perspective”.
Anytime Fitness Group Chief Executive Lindsay Munns adds “Anytime Vision provides an exciting new channel for national brands to connect with an attractive target audience who have become increasingly difficult to reach through traditional media. This is a great opportunity for partners to leverage off the excitement that has been generated around the Anytime Fitness brand.”
For more information go to www.anytimevision.com.au
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