SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
Anytime Fitness launches fitness media business
Leading Australian fitness club franchise Anytime Fitness has launched a new media network - Anytime Vision – to enable external brands access to target Anytime Fitness’ health and fitness focused member base of over 350,000.
Anytime Vision offers marketers and advertisers an innovative suite of media opportunities aimed at maximising engagement with the Anytime Fitness’ fast growing member base – which is tipped to reach 400,000 by year end.
The new Anytime Vision network of state-of-the-art digital panels has been installed in clubs in all states and territories of Australia, both metropolitan and regional, ensuring blanket coverage for brands to a growing captured market. The media technology allows brands to target specific locations, times of day and even demographic audiences.
Anytime Vision General Manager Andrew Sneddon explains “through Anytime Vision, our partners are able to communicate with Anytime Fitness members in a meaningful way that adds value to them, our franchisees and (our) members.
“Through a bespoke network of digital screens, branded in-club activations, a digital magazine and other media platforms we can provide unique access to a highly engaged community that we know incredibly well.
“Of Anytime Fitness’ 350,000 members, 63% are male and 37% female with an average age of 32 - our Gen Y members make up 58% of our membership base while Gen X’s make up 29%.
“Extensive research tells us that our members are busy and time poor; they see health as a priority and understand the importance of keeping fit for maintaining good health. With this in mind, we’re already working with a number of category and brand leaders from various industries, including Asics, AIA Vitality, Garmin, Musashi, Flush Fitness, Mr Pink (Ginseng drink), Vitaco, and Bounce Foods. In addition we have chosen to collaborate with Odysseus Media, the publishers of Men’s Fitness and Shape Magazine.”
Anytime Vision plans, schedules and manages all of its media platforms and provides clients with a comprehensive annual media plan and monthly reporting. Sneddon comments, “Our main aim is to build strategic long term partnerships with all of our new partners, while at the same time ensuring partner brands become top of mind from a member perspective”.
Anytime Fitness Group Chief Executive Lindsay Munns adds “Anytime Vision provides an exciting new channel for national brands to connect with an attractive target audience who have become increasingly difficult to reach through traditional media. This is a great opportunity for partners to leverage off the excitement that has been generated around the Anytime Fitness brand.”
For more information go to www.anytimevision.com.au
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…read more
SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!