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Amazon prepares new private-label athleisure collection

Amazon prepares new private-label athleisure collection
November 4, 2017

Mega-retailer Amazon, which has caused serious disruption in global consumer spending, is reportedly preparing to launch its own branded athleisure/active wear brand of clothing and apparel.

The US-based online retailer is, according to a recent Bloomberg report, partnering with a Taiwanese vendor and supplier that also produces apparel for major companies like Gap, Uniqlo and Kohl's Corp.

Eclat Textile Co., one of the Taiwanese companies rumoured to be a part of the project, is “especially noteworthy because it makes clothing for Nike Inc., Lululemon Athletica Inc. and Under Armour Inc. and has key expertise in making high-performance sportswear.”

Amazon, which is to start direct operations in Australia in 2018, declined to comment on the new collection, but analysts speculate the move toward private label is an effort to fill gaps in inventory, sending a strong message to brands that have withheld selling their entire offering on Amazon that if consumers can’t find a brand’s products on its site, Amazon will make its own and become a direct competitor in that category. 

17th August 2017 - AMAZON LOOKS TO ENTER TICKETING MARKET

24th July 2017 - LADIES PROFESSIONAL GOLF ASSOCIATION SETS STRICT NEW DRESS CODE REGULATIONS FOR PLAYERS

11th May 2017 - WORLD LEADING SPORTS RETAILER THE DECATHLON GROUP ANNOUNCES AUSTRALIAN LAUNCH 

7th March 2017 - AUSTRALIAN ACTIVE WEAR SALES PREDICTED TO SOAR

12th December 2016 - FASHION CONNECTS WITH WELLNESS, EXPERIENCES AND ‘ATHLEISURE’

29th June 2016 - NEW RESEARCH SHOWS WOMEN WANT FASHION AND FUNCTION IN ACTIVE WEAR 

7th April 2016 - COMEDY GROUP PARODIES THE ACTIVE WEAR TREND 

27th May 2015 - RETAIL INDUSTRIES TO BENEFIT FROM HEALTHIER LIFESTYLES WHILE GYMS TO EXPERIENCE REVENUE DECLINE

4th February 2015 - FITNESS AND WELLNESS HOLIDAYS A GROWING TREND 


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

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