Allianz Partners Travel Index reveals wellness a priority for Australian tourists

March 17, 2025

The Allianz Partners Travel Index, which surveyed 1,000 Australian adults regarding travel plans and holiday aspirations for the year ahead, revealed Australian tourists are prioritising wellness.

Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health, travel insurance, mobility and assistance.

The Allianz Partners Travel Index showed that 71% of Australians plan to travel in the year ahead with the average Australian traveller planning to spend between $5000 and $10,000 per trip in the coming year.

The Alliance research revealed the following:

The top reasons for those planning to travel are:

To rest and relax – resort break, wellness etc. (56%)
To have an adventure – organised sightseeing tours, being active (45%)
To enjoy cultural experiences – arts, local festivals, food and wine etc. (44%)

Where are we travelling to?

Asia is the most popular region overall (especially for 18–29 year olds), with 23% intending to go for their next international holiday.
Europe is favored by older (50+) travelers.
New Zealand is also high on the list, but is behind Asia and Europe in total mentions.

Top concerns for Australian travellers are:

Getting sick – 49% (57% among 50+ year olds)
Insufficient funds (having enough money) – 45% (40% among 50+ year olds, but 50% for females)
Flight cancellations/delays – 43%

Cost-of-living is having an impact on travel plans, with 80% of those who will stay at home citing cost as their main barrier.

Almost twice as many travellers in the 18-34 age group than in the 55+ group will spend more than $10,000 on their holidays indicating this generation are prioritising their discretionary spend towards travel

Alongside rest and relaxation, Australians are also prioritising peace of mind.

82% travellers say they will purchase travel insurance, citing top concerns as illness 49%, insufficient cash 45% and flight cancellations and delays 43% – a greater proportion of women than men worrying about these issues.

Insurance will be purchased directly (40%) or through a travel website (16%), or use the insurance included on traveller’s credit cards (14%).

There are direct correlations between travel budgets, and likelihood of purchasing insurance, with those spending more than $10,000 on their travel almost 20% more likely to purchase travel insurance than those budgeting less than $5,000.

Chris McHugh, Chief Executive, Allianz Partners Australia enthused “It’s fantastic to see so many Australians rightly prioritising travel insurance when planning their travel.

“We would like to see all travellers regardless of their travel budget make travel insurance an essential purchase because we know that when the unexpected happens overseas it can be costly. The industry as a whole has work to do to continue to educate travellers about the importance of protecting themselves while travelling.

“Although younger Australians are planning to spend the most on their travels, they also note as a key worry having insufficient cash while away. This highlights the importance of Travel Insurance for this cohort if something unexpected happens overseas.”

Allianz Partners commissioned Kantar Consumer Link to conduct an online survey of 1,000 Australian adults between 31 Jan and 7 Feb 2025. Sampling is nationally representative, and is post-weighted by age, gender and region to ensure it matches the underlying population as published by Australian Bureau of Statistics.

Image. Credit: Allianz Partners

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