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Athleisure conglomerate, adidas has unveiled its first-of-its-kind residency program designed to help foster and amplify the works of Web3 artists.

The ‘Residency by Adidas’ initiative officially kicks off today (6^th September) coinciding with Korean Blockchain Week in Seoul.

The program's aim is to foster creativity and innovation, as well as to provide a "creative pathway" for digital artists to connect with the brand and the community of collectors.

This, it said, will be a one-of-a-kind opportunity to showcase artists and also enable them to engage in collaborations in both the digital and physical realms.

The company introduced Tokyo-based Moto (aka MonkeeMoto) and Lebanese artist Adra Kandil (aka DearNostalgia) - a duo "hand-selected" by the studio.

Two hundred pieces will be available for sale for 0.15ETH (approx $245), with each piece arriving with its own exclusive physical hoodie for conference attendees. The NFT art is also available to purchase via Adidas’ Open-Edition sale, hosted via token platform Manifold, for 0.03ETH (approx $49) each.

View Adidas Metaverse at www.adidas.com/metaverse

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